Seniorlink: My Wish by Mechanica
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This is a heartwarming new campaign from Seniorlink, the parent company of Caregiver Homes, and their AOR, creative agency Mechanica, celebrating National Family Caregivers Month. This campaign follows the success of SeniorLink's “Thank You Caregiver Nation” campaign last year and continues the ongoing effort to support the over 50 million family caregivers around the country.
The guiding insight behind the campaign is that people diagnosed with early onset Alzheimers are primarily concerned not for themselves, but for their caregivers. Therefore, Mechanica chose to highlight someone with this diagnosis and their concern expressed to their friends and family for their caregiver.
The spot, “My Wish” features the story of Pam, a woman diagnosed with early-onset Alzheimer’s and her husband, Bob, who is her caregiver. This campaign will run on Facebook and Seniorlink's Youtube channel throughout November.
Credits
Client: Seniorlink
Laurie Gillis, Director of Marketing, Seniorlink
Mary Gallagher, SVP and CMO, Seniorlink
Production: Parallax Productions
Director: Alan Chebot
Producer: Jessica Hennessy, Jessie Torrance
Director of Photography: Taylor Toole
Editing: Taylor Toole
Agency: Mechanica
Creative Director: Jim Garaventi
Writer: Jim Garaventi, Ted Jendrysik
Art Director: Fernando Pino, Jim Amadeo
Brand Director: Emily Grimes
