Get Un-Used to It by Mechanica
- Location:
Mechanica and AllWays Health Partners set out to challenge the health insurance industry and the way people feel stuck with the status quo. Their message invites everyone who is used to being underwhelmed by health insurance to 'Get un-used to it.' Because now there’s a different kind of health plan that offers a better alternative.
To promote AllWays Health Partners' refreshing approach to health care, Mechanica developed their latest campaign, 'Get Un-Used to It,' a local campaign in Greater Boston that aims to communicate the company’s consumer-focused, accessible and human first approach.
With this campaign, AllWays Health Partners and Mechanica highlight AllWays Health Partners’ unique offerings, which include exclusive access to Partners HealthCare on Demand – which provides 24/7 access to virtual urgent care with world-renowned providers, benefit options that remove cost barriers, and plans that work for both business and employees. The campaign will be run across local radio, television, online advertising, social media, OOH and MBTA Stations.
Credits
Client: AllWays Health Partners
Agency: Mechanica
Executive Creative Director, Mechanica: Jim Garaventi
Creative Directors, Mechanica: Ted Jendrysik, Jim Amadeo
Associate Creative Director, Mechanica: Stephanie Dehner
Social and Content Director, Mechanica: Ellen Foord
Art Directors: Nick Carmer, Robyn Kichen, Pete Whitten
Designer: Thom Donahue
Producer: Mary Hanafin
Director: Sam Stephens
Brand Director, Mechanica: Emily Grimes
Brand Manager, Mechanica: Ashley Campbell
Brand Coordinator, Mechanica: Erin Connolly
Project Managers, Mechanica: Polly Clapp, Demi Galanis
Production Partners: Co_Ed Studios, Soundtrack Boston
