Forcepoint: advert-body-2 by Mechanica

Forcepoint, a commercial enterprise security spin-off of defense contract company Raytheon, is launching a new brand campaign, 'Protecting the Human Point'. This rebranding, executed by creative marketing agency Mechanica, was a large scale project that involved conducting research, creating a soup-to-nuts positioning and naming (resulting in the Forcepoint name), building a Governing Brand Idea for the company, rebuilding the website, doing product renaming, and creating a brand campaign.

Mechanica built off the insight that the field of cybersecurity is growing massively and that everyone is worried about it, but rather than technology being the solve to the problem, people are at the core of the cybersecurity challenge. Mechanica created the Governing Brand Idea – “protecting the human point” – in which the company was taking tech out of the equation and making cybersecurity about people instead.