Agency: Mechanica
Client: Embark
Date: Dec 2019
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“Things We Do for Dogs,” highlights the lengths passionate dog owners will go for their dogs, including taking 5 a.m. walks in miserable weather, giving up nice furniture (beds, sofas, etc.) and forfeiting their leftovers.

But of all the things people do for the health and happiness of their pups, Embark’s dog DNA test may be the most important, because of the unparalleled insight into their dog’s breeds, traits, and potential health conditions that it offers. Even better, every dog tested helps this remarkable company move closer to a world where no dog suffers from an illness or condition that could have been prevented.

Credits

AGENCY: Mechanica

CLIENT: Embark

EMBARK CMO: Hannah Russin

EMBARK HEAD OF GROWTH: Isabelle Plante

EMBARK PROJECT MANAGER: Nick Sozio

EMBARK SOCIAL CONTENT MANAGER: Briana Palma

ECD: Libby DeLana, Jim Garaventi

ACD, COPYWRITER: Stephanie Dehner

SOCIAL & CONTENT DIRECTOR: Ellen Foord

BRAND STRATEGY: Laura Brockway

BRAND MANAGER: Ashley Campbell

JR. ART DIRECTOR: Nick Carmer

PROJECT MANAGER: Demi Barrett

ENGAGEMENT STRATEGY DIRECTOR: Micah Donahue

BRAND ENGAGEMENT STRATEGY ANALYST: Gina Lane

ENGAGEMENT STRATEGIST: Michela Marsh

FILM: Little Outdoor Giants

EDIT: P3 Maine