The Drum Awards for Marketing - Extended Deadline

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Client: Campbell's
Date: Feb 2017
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Campbell's has launched a four-part video series in partnership with NowThis News called "Soup Meets Sandwich." The series, which launched on Valentine's Day, chronicles a matchmaking experiment conducted by the brand in which "real life singles" are paired with matches based upon their food preferences. The three remaining episodes in the series will go live over the next month.