Meatless Farm: Make It Meatless

Hot on the heels of its launch with Pret A Manger and Leon, Meatless Farm, one of the UK’s fastest growing plant-based meat brands has launched its latest cheeky marketing campaign. Aimed at convincing meat eaters to reduce their meat consumption, the “Make it Meatless” campaign playfully quips at Britain’s legacy meat free brand to communicate that making it meatless isn’t what it used to be.

The campaign follows the success of the brand’s 2020 “M*** F***” campaign, which also included the creation of the UK’s first-ever plant-based Drive Thru. The work builds on the brand’s growing reputation for disrupting the plant-based category using the copy quip “Make it Meatless not Quorny” to further cement its place as a next generation plant-based meat brand.