Foot Locker: Foot Locker's female referee by MCSaatchi PR & Virtue

Date: Jun 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
7 votes

Just as women’s football has taken centre stage, Foot Locker in Europe has launched its latest campaign that aims to inspire greater inclusivity in football and youth culture, on and off the pitch.

The sneaker retailer is partnering with three female referees across Europe to give them a platform to tell their stories as part of its new campaign. Through a partnership with the Amateur FA Referees Course, Foot Locker will also be supporting amateur female referees in the UK by funding the cost of their referee course, helping them achieve a key milestone in their path to becoming qualified referees.

The content series, which launches this June on Foot Locker’s social channels, features Dutch-Surinamese Shona Shukrula, who recently made history as the first women to pass the men’s conditioning and fitness test; 16 year-old Caitlin O’Grady, one of the UK’s most promising young refs; and Stacey Hall, another UK referee who has achieved level 4 status and referees male semi-professional games.

Overall Rating
0/5Vote
Overall Rating
0/5Vote
Overall Rating
2/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.