Sherwin-Williams: advert-body-1 by McKinney
- Location:
With the help of production house Psyop, McKinney recently created a whimsical and colorful spot for Sherwin-Williams to promote the brand's Emerald line of premium paint. Using an articulated robot arm named Spike and a Phantom camera that shot footage at 900-4000 frames per second, the team was able to use on-set editing software to bring the visual narrative to life. A behind-the-scenes video explains how the agency and its partners used different technologies to turn their idea into a reality.
Credits
Chief Creative Officer: Jonathan Cude
Group Creative Directors: Jenny Nicholson, Owen Tingle
ACD, Art Director: Jordan Eakin
ACD, Copywriter: David Sloan
Group Account Director: Lisa Hughes
Account Director: Lindsley Laham
Account Supervisor: Mandy Gatton
Project Manager: Kanika Pendergrass
Executive Producer: Josh Eggleston
Director of Media: Swap Patel
Associate Media Director: Katie Swicegood
Media Supervisor: Virginia Crotty
Media Planner: Alex Grimm
Media Planner: Jimmy Patel-Nguyen
Production Company: PSYOP
Directed by: PSYOP
Creative Director: Eben Mears
Music: Beacon Street Studios