Sherwin-Williams: Epiphany by McKinney

Agency: McKinney
Date: Apr 2017
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With the help of production house Psyop, McKinney recently created a whimsical and colorful spot for Sherwin-Williams to promote the brand's Emerald line of premium paint. Using an articulated robot arm named Spike and a Phantom camera that shot footage at 900-4000 frames per second, the team was able to use on-set editing software to bring the visual narrative to life. A behind-the-scenes video explains how the agency and its partners used different technologies to turn their idea into a reality.

Credits

Chief Creative Officer: Jonathan Cude

Group Creative Directors: Jenny Nicholson, Owen Tingle

ACD, Art Director: Jordan Eakin

ACD, Copywriter: David Sloan

Group Account Director: Lisa Hughes

Account Director: Lindsley Laham

Account Supervisor: Mandy Gatton

Project Manager: Kanika Pendergrass

Executive Producer: Josh Eggleston

Director of Media: Swap Patel

Associate Media Director: Katie Swicegood

Media Supervisor: Virginia Crotty

Media Planner: Alex Grimm

Media Planner: Jimmy Patel-Nguyen

Production Company: PSYOP

Directed by: PSYOP

Creative Director: Eben Mears

Music: Beacon Street Studios

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