Women's March: advert-body-1 by McGarryBowen
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McGarryBowen’s Marianne Besch and Intel’s Teresa Herd recently spearheaded a powerful PSA campaign to encourage women and their loved ones to participate in the Women's March that took place on Jan. 21.
In a PSA that features Chelsea Handler and a slew of other female celebs, women explain why they want to march.
The spot aims to highlight the fact that while each woman has a different reason for marching, they are all united in their fight for women's rights.
Besch, managing director and executive creative director at McGarryBowen San Francisco, collaborated with Herd, Intel’s vice president-global creative director, to bring the PSA to life. The ad aired across TV and a variety of digital platforms, according to McGarryBowen.
Credits
VP/Global Creative Director, Intel: Teresa Herd
Managing Director, ECD, McGarryBowen SF: Marianne Besch
Creatives: Katelyn Andree, MacKenzie Dunsmoor, Amber Justis, Laura Lapham
Executive Producer: Stacy Kay
Director of Business Affairs: Joanne Garber
Managing Director, Global Music Production: Jerry Krenach
Group Account Director: Stephanie Joukoff
Account Executive: Sarah Wheeler
Media Director: Julie Keshmiry
Production Company: Hungry Man
Director: Nanette Burstein
Managing Partner/Executive Producer: Kevin Byrne
Head of Production NY/Producer: Julie Kopitsky
Director of Photography: Amy Vincent
Editorial Company: Union Editorial
Editor: Sloane Klevin
Executive Producer: Caryn Maclean
Producer: Lauren Hafner Addison
Audio: Sonic Union
Studio Director: Justine Cortale
Mixer: Brian Goodheart
Color: Mill LA
Executive Producer, Color: Thatcher Peterson
Producer: Diane Valera
Music Track: "Don't Forget To Breathe"
Composer: Daniel Nigro
Artist / Produced by: Heavy Duty Projects