The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Date: Jan 2017
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McGarryBowen’s Marianne Besch and Intel’s Teresa Herd recently spearheaded a powerful PSA campaign to encourage women and their loved ones to participate in the Women's March that took place on Jan. 21.

In a PSA that features Chelsea Handler and a slew of other female celebs, women explain why they want to march.

The spot aims to highlight the fact that while each woman has a different reason for marching, they are all united in their fight for women's rights.

Besch, managing director and executive creative director at McGarryBowen San Francisco, collaborated with Herd, Intel’s vice president-global creative director, to bring the PSA to life. The ad aired across TV and a variety of digital platforms, according to McGarryBowen.

Credits

VP/Global Creative Director, Intel: Teresa Herd

Managing Director, ECD, McGarryBowen SF: Marianne Besch

Creatives: Katelyn Andree, MacKenzie Dunsmoor, Amber Justis, Laura Lapham

Executive Producer: Stacy Kay

Director of Business Affairs: Joanne Garber

Managing Director, Global Music Production: Jerry Krenach

Group Account Director: Stephanie Joukoff

Account Executive: Sarah Wheeler

Media Director: Julie Keshmiry

Production Company: Hungry Man

Director: Nanette Burstein

Managing Partner/Executive Producer: Kevin Byrne

Head of Production NY/Producer: Julie Kopitsky

Director of Photography: Amy Vincent

Editorial Company: Union Editorial

Editor: Sloane Klevin

Executive Producer: Caryn Maclean

Producer: Lauren Hafner Addison

Audio: Sonic Union

Studio Director: Justine Cortale

Mixer: Brian Goodheart

Color: Mill LA

Executive Producer, Color: Thatcher Peterson

Producer: Diane Valera

Music Track: "Don't Forget To Breathe"

Composer: Daniel Nigro

Artist / Produced by: Heavy Duty Projects