Client: United
Date: Jan 2018
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United Airlines, in celebration of Team USA’s participation in the upcoming Olympic and Paralympic Winter Games 2018 in PyeongChang, South Korea, is shining a spotlight on Olympians and its own employees in a new campaign that makes both into super heroes.

The campaign, titled ‘Superheroes,’ highlights the 38-year relationship between the airline and the United States Olympic Committee. It shows off the ‘powers’ necessary to get to the games – whether that’s the exceptional athletic skills of Team USA athletes or the hard work of United employees responsible for flying the team and customers to the moments that matter most.

‘Superheroes’ celebrates the six US Olympic and Paralympic athletes sponsored by United and their extraordinary moves on the slopes and ice, as well as six United employees selected to represent the 90,000 United team members who get customers to their destinations safely and comfortably.


Agency : mcgarrybowen NY

US Chief Creative Officer : Ned Crowley

Managing Director, Executive Creative Director : Haydn Morris

Group Creative Director: David DiRienz

GCD, writer: Chris Pacetta

Senior Art Director: Dane Alexander

Jr Art Director: David Castillo

Director of Broadcast Production: Dante Piacenza

Executive Producer: Stacy Kay

Senior Art Producer: Kim Stoerker

Senior Producer: Katie West

Managing Director, Global Music Production: Jerry Krenach

Executive Music Producer : Jean Scofield

Managing Director, Account: Christopher Blades

Group Managing Director: Ethel Uy

Executive Director, Strategy: Diane Epstein

Production Company: Saville Productions

Director: Martin Campbell

Executive Producer : Rupert Maconick

Head of Production: Michelle Travinski

Producer: David Moore

Editorial House : Cut + Run NY

Editor: Jon Grover

Senior Producer: Ellese Jobin

Original Music

Composer and Conductor : Brian Tyler

Rhapsody in Blue Composer: George Gershwin

Orchestrator : Max Lombardo and Dana Niu

Score Coordinator: Breton Vivian and James Regan

Engineer and Mixer: Greg Hayes

Music Editor : Joe Lisanti and Kyle Clausen

Music Preparation: Eric Stonerook

Music Contractor and Coordinator : Peter Rotter & Encompass Music Partners

Sound Designer: Stephen Dewey

Executive Producer : Patty Chow Dewery, Machinehead

Music Record: Eastwood Scoring Stage – Warner Bros. Studios

Studio Manager, Warner Bros. Studios: Jamie Olvera

Music Production Company: Mophonics

Executive Creative Director: Stephan Altman

Head of Production: Shelley Altman

Creative Producer: Kristoffer Roggemann

Executive Producer: Amanda Fink

Additional Production: Shea Duncan

Music Mix Engineer: Michael Marinelli, Sonic Union

Visual Effects: Framestore

Producer : Sophie Harrison

VFX Supervisor: Adrian Hurley

VFX : Dez Macleod-Veilleux

Head of Flame: Raul Ortego

Motion Graphics: Sarofsky

Executive Creative Director: Erin Sarofsky

Creative Director: Jens Mebes

Executive Producer: Steven Anderson

Senior Producer: Bryan Haney

Illustrator: Jeremy Roberts

Print Illustrator: Cliff Nielsen