United: advert-body-1 by mcgarrybowen
- Location:
United Airlines, in celebration of Team USA’s participation in the upcoming Olympic and Paralympic Winter Games 2018 in PyeongChang, South Korea, is shining a spotlight on Olympians and its own employees in a new campaign that makes both into super heroes.
The campaign, titled ‘Superheroes,’ highlights the 38-year relationship between the airline and the United States Olympic Committee. It shows off the ‘powers’ necessary to get to the games – whether that’s the exceptional athletic skills of Team USA athletes or the hard work of United employees responsible for flying the team and customers to the moments that matter most.
‘Superheroes’ celebrates the six US Olympic and Paralympic athletes sponsored by United and their extraordinary moves on the slopes and ice, as well as six United employees selected to represent the 90,000 United team members who get customers to their destinations safely and comfortably.
Credits
Agency : mcgarrybowen NY
US Chief Creative Officer : Ned Crowley
Managing Director, Executive Creative Director : Haydn Morris
Group Creative Director: David DiRienz
GCD, writer: Chris Pacetta
Senior Art Director: Dane Alexander
Jr Art Director: David Castillo
Director of Broadcast Production: Dante Piacenza
Executive Producer: Stacy Kay
Senior Art Producer: Kim Stoerker
Senior Producer: Katie West
Managing Director, Global Music Production: Jerry Krenach
Executive Music Producer : Jean Scofield
Managing Director, Account: Christopher Blades
Group Managing Director: Ethel Uy
Executive Director, Strategy: Diane Epstein
Production Company: Saville Productions
Director: Martin Campbell
Executive Producer : Rupert Maconick
Head of Production: Michelle Travinski
Producer: David Moore
Editorial House : Cut + Run NY
Editor: Jon Grover
Senior Producer: Ellese Jobin
Original Music
Composer and Conductor : Brian Tyler
Rhapsody in Blue Composer: George Gershwin
Orchestrator : Max Lombardo and Dana Niu
Score Coordinator: Breton Vivian and James Regan
Engineer and Mixer: Greg Hayes
Music Editor : Joe Lisanti and Kyle Clausen
Music Preparation: Eric Stonerook
Music Contractor and Coordinator : Peter Rotter & Encompass Music Partners
Sound Designer: Stephen Dewey
Executive Producer : Patty Chow Dewery, Machinehead
Music Record: Eastwood Scoring Stage – Warner Bros. Studios
Studio Manager, Warner Bros. Studios: Jamie Olvera
Music Production Company: Mophonics
Executive Creative Director: Stephan Altman
Head of Production: Shelley Altman
Creative Producer: Kristoffer Roggemann
Executive Producer: Amanda Fink
Additional Production: Shea Duncan
Music Mix Engineer: Michael Marinelli, Sonic Union
Visual Effects: Framestore
Producer : Sophie Harrison
VFX Supervisor: Adrian Hurley
VFX : Dez Macleod-Veilleux
Head of Flame: Raul Ortego
Motion Graphics: Sarofsky
Executive Creative Director: Erin Sarofsky
Creative Director: Jens Mebes
Executive Producer: Steven Anderson
Senior Producer: Bryan Haney
Illustrator: Jeremy Roberts
Print Illustrator: Cliff Nielsen