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United States Tennis Association: Builders of Glory by mcgarrybowen

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The 2018 US Open is the culmination of 50 years of history. The new campaign – Built for Glory – is a celebration of all of the things that have built the US Open into one of the grandest events in sports today.

The campaign evolves around the “builders of glory” — from Arthur Ash to Billie Jean King — all the greats who paved the way in making the sporting event what it is today.

The posters for the event dramatize the winning points of several US Open winners including 2018 Champions Naomi Osaka and Novak Djokovic.

Additional, championship points featured include:

1975 Chris Evert

2006 Maria Sharapova

1980 John McEnroe

2011 Novak Djokovic

1974 Billie Jean King

2004 Roger Federer

1999 Serena Williams

1968 Arthur Ashe

2000 Venus Williams

2010 Rafael Nadal

Credits

Agency: mcgarrybowen

Client: US Open (USTA)