United States Tennis Association: Builders of Glory by mcgarrybowen
- Location: United States
United States Tennis Association: Builders of Glory by mcgarrybowen
The 2018 US Open is the culmination of 50 years of history. The new campaign – Built for Glory – is a celebration of all of the things that have built the US Open into one of the grandest events in sports today.
The campaign evolves around the “builders of glory” — from Arthur Ash to Billie Jean King — all the greats who paved the way in making the sporting event what it is today.
The posters for the event dramatize the winning points of several US Open winners including 2018 Champions Naomi Osaka and Novak Djokovic.
Additional, championship points featured include:
1975 Chris Evert
2006 Maria Sharapova
1980 John McEnroe
2011 Novak Djokovic
1974 Billie Jean King
2004 Roger Federer
1999 Serena Williams
1968 Arthur Ashe
2000 Venus Williams
2010 Rafael Nadal
Credits
Agency: mcgarrybowen
Client: US Open (USTA)
