Marriott: Golden Rule by mcgarrybowen
- Location:

To support Marriott International’s first foray into category marketing, mcgarrybowen focused on a shared service philosophy across the four brands to be featured: Courytard by Marriott, Fairfield Inn & Suites, Four Points by Sheraton and SpringHill Suites. Inspired by letters from real guests, the Golden Rule campaign was developed to showcase this philosophy by highlighting human connections that occur as a result of treating others they way you would like to be treated.
The centerpiece of the campaign, “Human,” is a 60-second anthemic spot that celebrates Marriott’s history of warmth, familiarity and the genuine human connections. To complement the 60-second spot, the agency created a series of 30-second spots that feature individual stories of associates from each of the featured hotels delivering the golden rule philosophy in their own unique way. Additionally long form content was created to tell the real life stories that inspired the campaign through documentary-style videos.
Credits
Chief Creative Officer:
Kurt Fries
Creative Directors:
Andres Arilia
Christian Lu
Julio Desir
Director of Content Production/Executive Producer:
Steve Ross
Producer:
Sarah Tomick
Music Producer:
Libby Morris
Director of Business Affairs:
Joann Baker
Business Manager:
Kiki Powel
Group Managing Director:
Cindy Hicks
Account Managing Director:
Sally Cox
Account Director:
Michelle Casey
Account Executive:
Haley Gibert
Executive Director of Strategy:
Shawna Ross
Group Strategy Director:
Sarah Figliolu
Strategist:
Ana Borges
Production Company : Stink Films
Director : Eliot Rausch
Managing Director : Jeff Baron
EP: Fran McGivern
DP: Mattias Rudh
Editor: Adam Marshall @ Whitehouse
Assit Editor: Alfred Cisneros @ Whitehouse
EP: Kristin Angeletti
Producer: Jojo Scheerer
Post Production: The Mill
EP: Andy Sommerville
Producer: Mike Pullan
Color: Matt Osbourne
Audio: Another Country
Audio Engineer: John Binder
Assistant Engineer: Mike Regan
EP: Tim Konn