Kool-Aid: #ForTheFire or #ForTheIce by mcgarrybowen
- Location:
As the world prepares for the epic final showdown of ice and fire, Kool-AidMan is preparing for an epic showdown of his own – with a giant wall made of ice and snow.
"There are few things Kool-Aid Man loves more than a good 'krash', especially when it comes to the biggest, iciest wall of them all," said Rachel Drof, marketing director, beverages, Kraft Heinz. "With the whole world watching, he just couldn’t resist the opportunity to bring some unexpected fun to people’s viewing experience.”
In an epic video, Kool-Aid Man is bringing down the most remarkable wall on TV. Fans on Twitter can declare which side of the battle they are on by pledging their loyalty #ForTheIce or #ForTheFire.
To learn more about Kool-Aid Man’s latest krash, fans can follow the brand on Twitter (@koolaid), Instagram (@koolaid) and Facebook (facebook.com/Koolaid).
Credits
Client: Kraft Heinz
Vikramjeet Singh: Vice President, Marketing – US Beverages, Snacks and Desserts
Rachel Drof: Director of Brand Build – Kids Refreshment Beverages
Eileen Suh: Associate Brand Marketing Manager – Kool-Aid Equity and Innovation
Maya McDonald: Social Media Manager
Creative Agency: mcgarrybowen Chicago
Tom Smith: Group Managing Director
EB Jackson: Account Director
Lucy Bahler: Account Executive
Kurt Fries: Chief Creative Officer
Dave Reger: Executive Creative Director
Michael Straznickas: Executive Creative Director
Courtney Coha: Senior Art Director
Eric Russell: Senior Copywriter
Zulema Orozco: Design Director
Dee Duncan: Senior Designer
Shawna Ross: Executive Director, Strategy
Kevin Kovanich: Director, Strategy
Ann McCallum: Associate Strategist, Strategy
Steve Ross: Director of Content Production
Sara Martin: Producer, Content
Joann Baker: Director, Business Affairs
Alica Townsend: Senior Business Manager
Kate Kubaryk: Music Production Manager
Libby Carlson: Senior Music Producer
Post Production: Cutters Chicago
Chris Claeys: Editor
Jackie Cohen: Assistant Editor
Natalie Stone: Cutters Producer
Post Production: Flavor Chicago
Brian Higgins: Creative Director and Finish Artist
Brad Backofen: Lead CG Artist
Christina Yiallouris: Flavor Producer
Audio: Another Country
Dave Gerbosi: Audio Engineer
