BRITA: Stepping Up by McGarryBowen
- Location:
As the new Brita spot 'Stepping Up' relays, every day we all have a choice of whether to keep our old habits or start new ones.
This is illustrated by a young girl who forges a new path through the supermarket using a case of single-use water bottles, but not in the way you’d expect.
Credits
Clients: The Clorox Company
Studio Lead: Lauren Kahn
Associate Marketing Director: Drew Mathias
Associate Marketing Manager: Rachel Garrison
Associate Director, Brand Engagement: Jen Reilly
Brand Manager Specialty: Luis Perez Martin
Associate Marketing Manager: Roohani Chauhan
Assoc. Dir., Advertising & Comm, Production: Boris Nurko
Ad. Manager, Talent & Rights Management: Tricie Evans
Agency: Dentsumcgarrybowen
Chief Creative Officer: Kurt Fries
Creative Director: Christian Liu
Creative Director: Andres Arlia
Art Director: Devin Hilgenkamp
Copywriter: Tori Dubray
Group Account Director: Mary Ashley Chenoweth
Account Director: EB Jackson
Account Supervisor: Jack Malone
Account Executive: Taylor Allen
Executive Producer: Eric Faber
Sr. Producer: Christen James
Director, Business Affairs: Joann Baker
Talent Supervisor: Jamika Vogel
Sr. Business Affairs: Jillian Wisniewski
Senior Music Producer: Brandy Ricker
Production Co: Arts & Sciences
Director: Sean Meehan
EP: Sam McGarry
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Managing Partner: Michelle Eskin
EP: Amburr Farls
Producer: Jared Thomas
VFX / Finishing: Jogger LA
Creative Director: Andy Brown
Colorist: Oisin O’ Driscoll / The Mill
