BRITA: Home for the Holidays by mcgarrybowen
- Location:
'Home for the Holidays,' a humorous new spot starring NBA superstar Stephen Curry and social media star Anwar Jibawi, is the latest from Brita and Mcgarrybowen Chicago, demonstrating the absurdity of relying on bottled water for holiday occasions.
Featuring Stephen as a holiday guest at Anwar’s family celebration, the spot demonstrates the relatable craziness we all deal with when it comes to getting together with our families around the holidays. With Anwar playing every character, including his mom, dad and grandpa, the film shows just how awkward and embarrassing family could be when you have a two-time NBA MVP sitting next to you at the dinner table.
The strategy was born out of the insight that around the holidays, people use a lot of bottled water during family gatherings. And while this time of the year is all about giving, what many people don’t realize is the toll that their disposable bottled water consumption is taking on the planet. The ad depicts this disconnect and presents Brita as a better water option – without the waste.
Credits
Agency: Mcgarrybowen Chicago
Chief Creative Officer: Kurt Fries
Director of Content Production: Steve Ross
Creative Director, Copy: Kelly Jenkins
Creative Director, Art: Allison Miller
Associate Copywriter: Miles Johnson
Associate Art Director: Marty Knuth
Executive Producer: Eric Faber
Senior Producer: Justin Lee
Group Managing Director: Alaina Lovera
Account Director: Genevieve Gray
Group Planning Director: Anna Conroy
Senior Planner: Lee Boshes
Production Company: Greenpoint Pictues
Director: Micah Perta
Executive Producer: Tatiana Rudzinski
Executive Producer: Jordana Freydberg
Producer: Willa Goldfeder
DOP: Matthew Woolf
Post Production Company: Optimus
Senior Producer: Joanna Woods
Editor: Angelo Valencia
Audio Mixer: Marina Killion
Finish Artist: Glen Noren
Colorist: Ron Sudul, Nice Shoes