The Drum Awards for Marketing - Extended Deadline

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Client: BRITA
Date: Nov 2018
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'Home for the Holidays,' a humorous new spot starring NBA superstar Stephen Curry and social media star Anwar Jibawi, is the latest from Brita and Mcgarrybowen Chicago, demonstrating the absurdity of relying on bottled water for holiday occasions.

Featuring Stephen as a holiday guest at Anwar’s family celebration, the spot demonstrates the relatable craziness we all deal with when it comes to getting together with our families around the holidays. With Anwar playing every character, including his mom, dad and grandpa, the film shows just how awkward and embarrassing family could be when you have a two-time NBA MVP sitting next to you at the dinner table.

The strategy was born out of the insight that around the holidays, people use a lot of bottled water during family gatherings. And while this time of the year is all about giving, what many people don’t realize is the toll that their disposable bottled water consumption is taking on the planet. The ad depicts this disconnect and presents Brita as a better water option – without the waste.

Credits

Agency: Mcgarrybowen Chicago

Chief Creative Officer: Kurt Fries

Director of Content Production: Steve Ross

Creative Director, Copy: Kelly Jenkins

Creative Director, Art: Allison Miller

Associate Copywriter: Miles Johnson

Associate Art Director: Marty Knuth

Executive Producer: Eric Faber

Senior Producer: Justin Lee

Group Managing Director: Alaina Lovera

Account Director: Genevieve Gray

Group Planning Director: Anna Conroy

Senior Planner: Lee Boshes

Production Company: Greenpoint Pictues

Director: Micah Perta

Executive Producer: Tatiana Rudzinski

Executive Producer: Jordana Freydberg

Producer: Willa Goldfeder

DOP: Matthew Woolf

Post Production Company: Optimus

Senior Producer: Joanna Woods

Editor: Angelo Valencia

Audio Mixer: Marina Killion

Finish Artist: Glen Noren

Colorist: Ron Sudul, Nice Shoes