Asahi Super Dry: Asahi Super Dry launches new integrated marketing campaign by McGarryBowen

Asahi Super Dry launched a bold new integrated marketing campaign ‘Discovery Is Calling’ the first global campaign for the brand. The new platform looks to highlight Asahi Super Dry’s offering and encourage consumers to discover its distinctive dry, crisp taste known as 'Karakuchi'. Filmed across three days, with 265 gigabytes of projection data, the campaign pushes the boundaries of tech and what is possible in film, with some environments created entirely in a videogame engine, and then projected in real-time.