McDonald's: MyMcDonald's Rewards

McDonald's' latest marketing campaign is pushing its first-ever loyalty program – MyMcDonald’s Rewards – on the heels of its nationwide launch earlier this month.

In a unique approach for the brand that’s built around changing and rewarding customer behavior, McDonald's is putting loyal fans at the center of the strategy – creating a more personalized experience end to end.

The emotional TV spots are tapping into the unique moments and memories fans have shared over the years , while the nimated online videos have a youthful, modern look and feel different from anything the brand has done before, showcasing McDonadl's classic menu in a new light.