The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Client: McDonald's
Date: Mar 2022
Your Vote
Overall Rating
Opps, please vote again
3 votes

What do McDonald’s and impressionist painters Edouard Manet and Pierre-Auguste Renoir have in common? Well, in a way, they both represent classic and iconic imagery of their time.

Playing on this idea, DDB Athens has created ‘Meant To Be Classic’ – a fun campaign using the recognizable works of art as an advertising canvas for the fast-food chain in Greece.

Within the intricate paintings, the agency has inserted the bold golden arches while humorously showing the protagonists interacting with the takeaway food.