The Drum Awards for Marketing - Entry Deadline

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Client: McDonald's
Date: Mar 2022
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What do McDonald’s and impressionist painters Edouard Manet and Pierre-Auguste Renoir have in common? Well, in a way, they both represent classic and iconic imagery of their time.

Playing on this idea, DDB Athens has created ‘Meant To Be Classic’ – a fun campaign using the recognizable works of art as an advertising canvas for the fast-food chain in Greece.

Within the intricate paintings, the agency has inserted the bold golden arches while humorously showing the protagonists interacting with the takeaway food.