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Agency: McCann
Client: Xbox
Date: Apr 2019
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Xbox and McCann London are proud to announce their latest campaign 'Visit Xbox.' The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay.

Celebrating Xbox One X Enhanced games, which have been updated or built specifically to take advantage of the world’s most powerful console, the campaign encourages gamers to wander off-piste and take in the spectacular scenery on offer in Enhanced titles.

The campaign promotes the best destinations in games, with Xbox talking and behaving in the same way as the travel sector.

Credits

Rob Doubal – Chief Creative Officer McCann UK and Co-President, McCann London

Laurence Thomson - Chief Creative Officer McCann UK and Co-President, McCann London

Jamie Mietz – Executive Creative Director

Sanjiv Mistry – Executive Creative Director

Jim Nilsson – Senior Creative

Jacob Bjordal – Senior Creative

Jim Nilsson – Director

Jacob Bjordal – Director

Karen Crum – Head of Strategy

James Appleby – Senior Planner

Fannie David – Senior Planner

Dan Howarth – Head of Art

Matthew Thomas – Designer

Nazima Motegheria - Designer

Clare Prager – Project Director

Anna Curtis – Project Manager

Sailesh Jani – Managing Partner

Nicole Robinson-Spaude – Senior Account Director

Andy Wynn – Account Director

Conor Lloyd – Senior Account Manager

Anastasia Imam – Account Manager

Lucy Manning – Account Manager

Eloise Thompson – Account Executive

Rob Smith – EVP and CCO at McCann UK

Sergio Lopez - Chief Production Officer McCann Wg EMEA, MD Craft EMEA

Kin-man Ly – Executive Producer

Ellis Faint – Head of Studio

Alex Dougan - Producer

Jeremy Reichman – Producer

Liam White – Print Producer

Pam Oskam – Art buyer

Harvey Winter – Junior Producer

Holly Webster – Creative Researcher

Fire Without Smoke - Production company (Film)

Craft London – Post production

Momentum – Production Company (OOH)

Tai Smith – Creative Technologist

Attention Seekers – Production Company (OOH)

Clockwork – Production Company (Xbox .com website)