Xbox: Visit Xbox by McCann
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Xbox and McCann London are proud to announce their latest campaign 'Visit Xbox.' The campaign is built on the idea of virtual travel and a new kind of tourism, exploring the beauty of gaming beyond traditional gameplay.
Celebrating Xbox One X Enhanced games, which have been updated or built specifically to take advantage of the world’s most powerful console, the campaign encourages gamers to wander off-piste and take in the spectacular scenery on offer in Enhanced titles.
The campaign promotes the best destinations in games, with Xbox talking and behaving in the same way as the travel sector.
Credits
Rob Doubal – Chief Creative Officer McCann UK and Co-President, McCann London
Laurence Thomson - Chief Creative Officer McCann UK and Co-President, McCann London
Jamie Mietz – Executive Creative Director
Sanjiv Mistry – Executive Creative Director
Jim Nilsson – Senior Creative
Jacob Bjordal – Senior Creative
Jim Nilsson – Director
Jacob Bjordal – Director
Karen Crum – Head of Strategy
James Appleby – Senior Planner
Fannie David – Senior Planner
Dan Howarth – Head of Art
Matthew Thomas – Designer
Nazima Motegheria - Designer
Clare Prager – Project Director
Anna Curtis – Project Manager
Sailesh Jani – Managing Partner
Nicole Robinson-Spaude – Senior Account Director
Andy Wynn – Account Director
Conor Lloyd – Senior Account Manager
Anastasia Imam – Account Manager
Lucy Manning – Account Manager
Eloise Thompson – Account Executive
Rob Smith – EVP and CCO at McCann UK
Sergio Lopez - Chief Production Officer McCann Wg EMEA, MD Craft EMEA
Kin-man Ly – Executive Producer
Ellis Faint – Head of Studio
Alex Dougan - Producer
Jeremy Reichman – Producer
Liam White – Print Producer
Pam Oskam – Art buyer
Harvey Winter – Junior Producer
Holly Webster – Creative Researcher
Fire Without Smoke - Production company (Film)
Craft London – Post production
Momentum – Production Company (OOH)
Tai Smith – Creative Technologist
Attention Seekers – Production Company (OOH)
Clockwork – Production Company (Xbox .com website)