The Drum Awards for Marketing - Extended Deadline

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Agency: McCann XBC
Date: Feb 2018
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The latest campaign for OppenheimerFunds by McCann XBC highlights the company's new Multi-Factor ETFs, which maximize the diversification benefits of combining multiple well-established investing styles such as value, momentum, quality, size and low volatility by dynamically readjusting factor exposure monthly in response to the current macroeconomic environment.

The campaign uses a simple metaphor to introduce a not-very-simple product. It compares five investment factors to five human senses, and then reveals what happens when you use the wrong ones, all in 30 seconds. The campaign delicately delivers the complexity of the message using fun and playful visuals. The work will be supported by video, print, digital, mobile, social and radio, with event and content marketing components.

Credits

Agency

SVP, Group Creative Director – Audrey Huffenreuter, McCann XBC

SVP, Group Creative Director – Deirdre Virgie, McCann XBC

Associate Creative Director – Jacob Bakkila, McCann XBC

Senior Art Director – Meredith Niles, McCann XBC

Senior Designer – Arjie Asghar, McCann XBC

EVP Co-Head Account Management – Neil Frauenglass, McCann

VP Account Director – Dana McCullough, McCann XBC

Account Supervisor – Darian Weaver, McCann XBC

Assistant Account Executive – Mathew Guerra, McCann XBC

VP Strategy Director – Maria Parodi, McCann XBC

Project Management Director –Sagar Shah, McCann XBC

Chief Production Officer, Nathy Aviram, McCann

Executive Producer – Sally Hotchkiss, McCann

Innovation Producer - Phoebe Chao, McCann

Business Manager - Natalie Hernandez, McCann

VP Director Talent Payment - Terry Marcello, McCann

Music Producer – Dan Gross, McCann

Film Director – Michael Clowater, Smuggler

Editor – Nick Divers, Mackcut

Print Production – Craft NY

OppenheimerFunds

SVP, Head of Brand & Client Experience - Erik Schneberger

VP, Brand Strategy and Advertising - Wylie Kain

AVP, Brand & Advertising - Leonor Palao

Manager, Brand & Advertising - Hailey Brent

Manager, Brand & Advertising - Tess Skoller