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Agency: McCann XBC
Client: MasterCard
Date: Jun 2016
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At the NYC Pride Parade over the weekend, MasterCard debuted a “first-of-its-kind” restroom that accepts all humans. To unlock the restroom, parade-goers simply had to touch the fingerprint sensor on the door to prove that they are human. Created by McCann XBC, the restroom featured a “heart-shaped design celebrating the love and acceptance felt across NYC Pride.” When visitors placed their hand on the sensor, LED lights lit up the heart to the rhythm of their heartbeat.


Executive Creative Director: Pete Jones

Executive Creative Director: Joel Rodriguez

Senior Art Director: Laura Goodman

Senior Copywriter: Joel Lundblad

Designer: Samantha Cooper

Account Executive: Sarah Booher

Group Account Director: Shaheen Salimi

Account Director: Nicole Witover

Chief Production Officer: Nathy Aviram

Senior Producer: Dave Herman

Executive Integrated Producer: Christine Lane

Production Coordinator: Lexie Kaback


Executive Producer: April Gallo

Print Producer: Sierra Norman

Front-End Technology Director: Erik Kroha

Digital Production Coordinator: Lauren Hanglow

Senior Developer: Andrew Nida

Creative Technologist: Alicia Floor

Creative Technologist: John Ozbay

(Plus scores of McCann people who lent a hand)