MasterCard: Rainbow Restroom by McCann XBC
- Location:
At the NYC Pride Parade over the weekend, MasterCard debuted a “first-of-its-kind” restroom that accepts all humans. To unlock the restroom, parade-goers simply had to touch the fingerprint sensor on the door to prove that they are human. Created by McCann XBC, the restroom featured a “heart-shaped design celebrating the love and acceptance felt across NYC Pride.” When visitors placed their hand on the sensor, LED lights lit up the heart to the rhythm of their heartbeat.
Credits
Executive Creative Director: Pete Jones
Executive Creative Director: Joel Rodriguez
Senior Art Director: Laura Goodman
Senior Copywriter: Joel Lundblad
Designer: Samantha Cooper
Account Executive: Sarah Booher
Group Account Director: Shaheen Salimi
Account Director: Nicole Witover
Chief Production Officer: Nathy Aviram
Senior Producer: Dave Herman
Executive Integrated Producer: Christine Lane
Production Coordinator: Lexie Kaback
Craft
Executive Producer: April Gallo
Print Producer: Sierra Norman
Front-End Technology Director: Erik Kroha
Digital Production Coordinator: Lauren Hanglow
Senior Developer: Andrew Nida
Creative Technologist: Alicia Floor
Creative Technologist: John Ozbay
(Plus scores of McCann people who lent a hand)
