Cathay Pacific: advert-top-1 by McCann Worldwide
- Location:
Cathay Pacific has collected the sounds of travelling to create an original music piece as part of an innovative new campaign.
‘The Sounds of Travelling Well’ has been composed from thousands of sounds – including fastening a seat belt, ordering street food and crossing busy roads - that were captured while travelling around the Asia-Pacific region and then re-mixed to create the song.
The online campaign aims to use the sounds to evoke memories and feelings from travelling.
Credits
McCann Kuala Lumpur
Yow Kuan Wai – Associate Creative Director
Zachary Yeoh – Copywriter
Thomas Chiew – Designer
Pauline Moreira – Head of AV
Yuinny Soong – Digital Project Manager
Jason Chia – Digital Tech Lead
Hanafi – Digital Designer
McCann Hong Kong
Martin Lever – Executive Creative Director
Rick Kwan - Creative Director
Agnes Lee – Associate Creative Director
Fanny Lau – Associate Creative Director
Dan Jacques – Senior Writer
Daniel Cheong – Senior Art Director
Fuse Adventures in Audio
Jimmy Tan – Producer
Chawirat Tan – Producer
Onn-Jian Lim – Sound Engineer
Kimberly Chin – Music Composer
Passion Pictures
Darrel Tan Hyon-Lè – Film Director
Zureen Zulkifli – Executive Producer
Felicia Choi – Producer
Kenz Koh – Director of Photography
Alex Thong – Sound Recordist
Post Production – VHQKL
