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Cathay Pacific: The Sounds of Travelling Well by McCann Worldwide

Date: Aug 2017
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Cathay Pacific has collected the sounds of travelling to create an original music piece as part of an innovative new campaign.

‘The Sounds of Travelling Well’ has been composed from thousands of sounds – including fastening a seat belt, ordering street food and crossing busy roads - that were captured while travelling around the Asia-Pacific region and then re-mixed to create the song.

The online campaign aims to use the sounds to evoke memories and feelings from travelling.

Credits

McCann Kuala Lumpur

Yow Kuan Wai – Associate Creative Director

Zachary Yeoh – Copywriter

Thomas Chiew – Designer

Pauline Moreira – Head of AV

Yuinny Soong – Digital Project Manager

Jason Chia – Digital Tech Lead

Hanafi – Digital Designer

McCann Hong Kong

Martin Lever – Executive Creative Director

Rick Kwan - Creative Director

Agnes Lee – Associate Creative Director

Fanny Lau – Associate Creative Director

Dan Jacques – Senior Writer

Daniel Cheong – Senior Art Director

Fuse Adventures in Audio

Jimmy Tan – Producer

Chawirat Tan – Producer

Onn-Jian Lim – Sound Engineer

Kimberly Chin – Music Composer

Passion Pictures

Darrel Tan Hyon-Lè – Film Director

Zureen Zulkifli – Executive Producer

Felicia Choi – Producer

Kenz Koh – Director of Photography

Alex Thong – Sound Recordist

Post Production – VHQKL

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