Starbucks: advert-top-1 by McCann Worldgroup
- Location:
Starbucks Indonesia is encouraging women to break their silence about breast cancer in a bid to generate awareness of the disease in a new campaign.
The #pinkvoice campaign aims to shine a light on Indonesia’s conservative culture, where many find it taboo to discuss the disease. This silence is resulting in sufferers accessing treatment too late, and not getting the support they need.
The campaign includes Instagram, YouTube and Facebook and features Indonesian actress and advocate of breast cancer awareness, Chelsea Islan. Starbucks is selling special handcrafted pink beverages with 10% from every pink drink donated to Love Pink.
Credits
Felicia Hutabarat, Creative Director
Muhammad Khadafi, Creative Director
Putriani Mulyadi, Copywriter
Hadistian Kahfi, Art Director
