Mucinex: Back to Normal is Up to You by McCann Worldgroup
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Wearing masks saves lives and the leading experts are asking us to employ this simple effort as the absolute best way in this moment to fight the pandemic.
To help bring this simple, yet important message and call-to-action to life, Mucinex – a leading cold and flu brand with a fighting spirit – launched the third phase of its new public health information campaign to help Americans fight through this national health crisis. The campaign – 'Back to Normal is Up to You' –
follows the first two Mucinex created in April and May, “Spread Facts, Not Fear“ and “Be A Hero, Be Boring.”
Like those two previous campaigns, the brand and its creative agency McCann New York and McCann Health NY have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the US.
Credits
McCann Worldgroup
Tom Murphy, Chief Creative Officer, McCann New York
Maru Kopelowicz, EVP, Executive Creative Director, McCann New York
Francisco Valenzuela Barrera, Associate Creative Director, McCann New York
Peter Sherer, Associate Creative Director, McCann New York
Gabrielle Levy, Producer, McCann New York
Leo Tarkovsky, President, McCann Health New York
Zulay Tomasiello, Group Strategy Director, McCann Health New York
Elissa Aguirre, Strategy Director, McCann Health New York
John Danbeck, SVP, Group Account Director, McCann Health New York
Claire Hogan, VP, Account Director, McCann Health New York
Katie Hildebrandt, Senior Account Executive, McCann Health New York
Nick Duran, Account Executive, McCann Health New York
Madeline McCarty, Business Manager, McCann New York
Jessica Avery, Associate Director, Project Management, McCann New York
RB
Cynthia Chen, General Manager HRW
Claudine Patel, Marketing Director Upper Respiratory
Jessica Shearer, Associate Director, ICP Media and Investment
Carolyn Nephew, Senior Manager, Digital Media Strategy and Data Driven Marketing
Illustration: Noma Bar
Represented By: Dutch Uncle
PR Agency Legend
ZENITH MEDIA
Jenny Cifuentes, Associate Director, Strategy
Camille Versini, Director, Digital Investment
Lauren Seifert, VP, Strategy
Jessica Borer, Planner, Strategy
