Mucinex: Back to Normal is Up to You by McCann Worldgroup

Client: Mucinex
Date: Sep 2020
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Wearing masks saves lives and the leading experts are asking us to employ this simple effort as the absolute best way in this moment to fight the pandemic.

To help bring this simple, yet important message and call-to-action to life, Mucinex – a leading cold and flu brand with a fighting spirit – launched the third phase of its new public health information campaign to help Americans fight through this national health crisis. The campaign – 'Back to Normal is Up to You' –

follows the first two Mucinex created in April and May, “Spread Facts, Not Fear“ and “Be A Hero, Be Boring.”

Like those two previous campaigns, the brand and its creative agency McCann New York and McCann Health NY have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the US.

Credits

McCann Worldgroup

Tom Murphy, Chief Creative Officer, McCann New York

Maru Kopelowicz, EVP, Executive Creative Director, McCann New York

Francisco Valenzuela Barrera, Associate Creative Director, McCann New York

Peter Sherer, Associate Creative Director, McCann New York

Gabrielle Levy, Producer, McCann New York

Leo Tarkovsky, President, McCann Health New York

Zulay Tomasiello, Group Strategy Director, McCann Health New York

Elissa Aguirre, Strategy Director, McCann Health New York

John Danbeck, SVP, Group Account Director, McCann Health New York

Claire Hogan, VP, Account Director, McCann Health New York

Katie Hildebrandt, Senior Account Executive, McCann Health New York

Nick Duran, Account Executive, McCann Health New York

Madeline McCarty, Business Manager, McCann New York

Jessica Avery, Associate Director, Project Management, McCann New York

RB

Cynthia Chen, General Manager HRW

Claudine Patel, Marketing Director Upper Respiratory

Jessica Shearer, Associate Director, ICP Media and Investment

Carolyn Nephew, Senior Manager, Digital Media Strategy and Data Driven Marketing

Illustration: Noma Bar

Represented By: Dutch Uncle

PR Agency Legend

ZENITH MEDIA

Jenny Cifuentes, Associate Director, Strategy

Camille Versini, Director, Digital Investment

Lauren Seifert, VP, Strategy

Jessica Borer, Planner, Strategy

Introducing Bubl by VCCP

Added 21 September 2020
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