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Microsoft: Teacher of the Year by McCann Worldgroup

Client: Microsoft
Date: Nov 2020
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Microsoft and McCann have partnered to recognize educators and the heroic contributions they are making during the Covid-19 pandemic. Many, leveraging Microsoft Teams, are singing, dancing and using every tool they can to keep students motivated and engaged in challenging circumstances. To celebrate their efforts and say thank you, Microsoft captured real classes taught via Teams, giving an inside look into how educators are going above and beyond to keep kids engaged with their learning. It’s proof that this year, every teacher is teacher of the year.

With Microsoft Teams, Microsoft is supporting educators, students and caregivers, all while keeping them safe and secure online. Additionally, Microsoft is hosting webinars and trainings, sharing resources, and giving schools free access to Microsoft 365—ensuring educators have everything they need for full classroom collaboration and remote learning through Teams.

The spot will run in the NFL Sunday Night Football Game on 15 November and across Microsoft social channels beginning 16 November.

Credits

Microsoft

• Kathleen Hall – Corporate Vice President of Brand, Advertising and Research

• Carol Hutchinson – Director, Global Advertising

• Stacey Terrien – Director, Global Advertising

• Jenny Leahy – Director, Social and Media Partnerships

• Steve Simmons – Director, Global Advertising

• Veronica Mao – Senior Marketing Manager

• Dawn Novak – Senior Product Marketing Manager

McCann New York Creative

• Sean Bryan – Co-Chief Creative Officer

• Tom Murphy – Co-Chief Creative Officer

• Shayne Millington – EVP, Global Executive Creative Director

• Piper Hickman – EVP, Global Executive Creative Director

• Nick Ciomperlik – Associate Creative Director

• Ricardo Muñoz – Associate Creative Director

• Mikey Bready – Junior Art Director

• Enoch Lui – Junior Copywriter

• David Cliff – Director of Creative Technology

Business Leadership

• Kevin Nelson – Managing Director, McCann NY

• Scot Beck – EVP, Global Business Leader, m:united

• Jeremy Miller – EVP, Global Chief Communications Officer, McCann Worldgroup

• Victoria Park – Associate Director of Communications, McCann Worldgroup

• Socrates Papazoglou – SVP, Group Account Director

• Gabriella Dickens – Account Director

• Maya Lobban – Account Supervisor

• Divya Joseph – Senior Account Executive

Project Management

• Lauren Kosche – Senior Project Manager

Production

• Nathy Aviram - Chief Production Officer

• Mel Senecal – VP, Executive Producer

• Katie Byoko - Senior Producer

• Morgan Edstrom – Producer

• Eric Johnson (aka DJ Bunny) - SVP, Executive Music Producer

• Dan Gross – Music Producer

• Jamie Jou – Business Manager, Music

• Caroline Sollmann – Art Producer

Strategy

• Ash Farr – EVP, Global Director of Strategy & Research

• Jordan Berger – Strategy Director

• Carra So – Associate Strategist

Business Affairs

• David Halberstadt – Business Manager

• Terry Marcello - VP Director Talent Payment

• Rosemary Smith - Talent Payment Manager

Craft

• Karen Hennegan – Director – Video Post Production

• Luke Graziano – Editor

• Jose Gerardi – Editor

• John Gerardi – Assistant Editor

• Andrew Aldridge – Colorist

• Erin D’Avella – 2D Graphics Artist

• Gerard McConville – Audio Engineer

• Bianca Muccia – Audio Producer

Catch and Release

• Kerri Helliwell – Project Manager

• Ross Dabrow – Account Director