Microsoft: More Ways to be a Team by McCann Worldgroup

Client: Microsoft
Date: Sep 2020
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As we all continue to adjust to working remotely, Microsoft Teams has introduced new features to help people stay connected and work together by making meetings more dynamic, productive, and engaging.

The campaign from Microsoft and McCann New York, 'More Ways to be a Team'demonstrates how the newest features in Teams continue to push this spirit forward. We see the magnetic power of Together Mode, how Whiteboard enables teams to share ideas, and the new way to see more people in Large Gallery View.

The campaign uses engaging visual metaphors to communicate how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With the help of superheroes, sand artists and an astronaut, Microsoft explores what it means to come together, and collaborate in the same place. This campaign features 3D animation, illustration, live-action, and shows how each of these tools are giving people more ways to be a team.

“More Ways to be a Team” launched August 26 in the US across TV, digital video, digital display, social, PR, and search.

Credits

Microsoft

Kathleen Hall – Corporate Vice President of Brand, Advertising and Research

Carol Hutchinson – Director, Global Advertising

Stacey Terrien – Director, Global Advertising

Jenny Leahy – Director, Social and Media Partnerships

Steve Simmons – Director, Global AdvertisingVeronica Mao – Senior Marketing Manager

Dawn Novak – Senior Product Marketing Manager

Kecia Classen – Senior Advertising Manager

McCann New York

Creative

Sean Bryan – Co-Chief Creative Officer

Tom Murphy – Co-Chief Creative Officer

Shayne Millington – EVP, Global Executive Creative Director

Piper Hickman – EVP, Global Executive Creative Director

Brad Soulas – Creative Director

Kristine Salm – Creative Director

Nick Ciomperlik – Associate Creative Director

Ricardo Muñoz – Associate Creative Director

Mikey Bready – Junior Art Director

Enoch Lui – Junior CopywriterYung Lee – Designer

Malik Dupree – Junior Designer

David Cliff – Director of Creative Technology

Hiya Vazirani – Creative Technologist

Alicia Foor – Creative Technologist

Business Leadership

Kevin Nelson – Managing Director, McCann NY

Scot Beck – EVP, Global Business Leader, m:united

Jeremy Miller – EVP, Global Chief Communications Officer, McCann Worldgroup

Socrates Papazoglou – SVP, Group Account Director

Gabriella Dickens – Account Director

Maya Lobban – Account SupervisorDivya Joseph – Senior Account Executive

Project Management

Sunjoo Ryou – Project Management & Creative Resource Director

Lauren Kosche – Senior Project Manager

Production

Nathy Aviram - Chief Production Officer

Mel Senecal – VP, Executive Producer

Morgan Edstrom – Producer

Eric Johnson (aka DJ Bunny) - SVP, Executive Music Producer

Dan Gross – Music Producer

Jamie Jou – Business Manager, Music

Patty Visconti – VP, Senior Interactive Producer

Charlotte Popper – Digital Producer

Sean Flanigan – Digital Producer

Caroline Sollmann – Art Producer

Strategy

Ash Farr – EVP, Global Director of Strategy & Research

Jordan Berger - Strategy Director

Carra So – Associate Strategist

Business Affairs

David Halberstadt – Business Manager

Terry Marcello - VP Director Talent Payment

Rosemary Smith - Talent Payment Manager

Buck

Orion Tait - Executive Creative Director

Thomas Schmid - Group Creative Director

Stevie Watkins - Associate Creative Director

Doug Hindson - Art DirectorJoe Nash - Executive ProducerKitty Dillard - Head of Production

Kevin Hall - Senior Producer

Irka Seng - Producer

Dara O Cairbre - Production Coordinator

Deanna Rivera - Production Coordinator

Bill Dorais - CG Supervisor

Carmel Gatchalian - Design

Dan Cantelm - DesignGilles Desmadrille - Design

Liron Eldar-Ashkenazi - DesignTaylor James - DesignThea Glad - DesignTrey Holt - Design

Vinicius Naldi - DesignYeojin Shin - DesignZuheng Yin - DesignBernardo Henning - DesignEnle Li - Design

Justin Cassano - Design

Gilles Desmadrille - Animation Lead

Dan Cantelm - 2D Animation

Gilles Desmadrille - 2D Animation

Bruno Ferrari - 2D Animation

Enle Li - 2D Animation

Jordan Scott - 2D Animation

Lily Padula - 2D Animation

Rachael Park - 2D Animation

Tim Beckhardt - 2D AnimationTaylor James - 3D Modeling

Filipe Machado - 3D Modeling

Joy Tien - 3D Modeling

Jing Huang - Rigging

Arvid Volz3D - CG Lead

Taylor James - Animation

Zuheng Yin - Animation

Kevin Nguyen - AnimationDaniel Zucco - Animation

Mohammed Elberkawi - Animation

Selah Kwon - AnimationShane O’Hare - Lighting

Ylli Orana - Lighting

Seth Ricart – Colorist

Paal Riu - Roto VFX Pick Conform

Sonic Union

Patrick Sullivan – Senior Producer

Mix Engineer – Seve Rosen

Catch and Release

Kerri Helliwell, Project Manager

Ross Dabrow, Account Director

Helen Giano – Curation

Mattia Nuzzo – Curation

Anelka Agiro – Curation

Shelby Shariatzadeh – Curation

Buck Spillner – Curation

Jackson Rockowitz – Curation

Zoe Ani – Clearance

Jordan Vail – Clearance

Brent Lovell – Clearance

Cris Walters – Clearance

Akimi Biggs – Clearance

Introducing Bubl by VCCP

Added 21 September 2020
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