Microsoft: More Ways to be a Team by McCann Worldgroup
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As we all continue to adjust to working remotely, Microsoft Teams has introduced new features to help people stay connected and work together by making meetings more dynamic, productive, and engaging.
The campaign from Microsoft and McCann New York, 'More Ways to be a Team'demonstrates how the newest features in Teams continue to push this spirit forward. We see the magnetic power of Together Mode, how Whiteboard enables teams to share ideas, and the new way to see more people in Large Gallery View.
The campaign uses engaging visual metaphors to communicate how Teams enables organizations to work together in new ways, and inject the personal connection that people experience when working in the same physical space. With the help of superheroes, sand artists and an astronaut, Microsoft explores what it means to come together, and collaborate in the same place. This campaign features 3D animation, illustration, live-action, and shows how each of these tools are giving people more ways to be a team.
“More Ways to be a Team” launched August 26 in the US across TV, digital video, digital display, social, PR, and search.
Credits
Microsoft
Kathleen Hall – Corporate Vice President of Brand, Advertising and Research
Carol Hutchinson – Director, Global Advertising
Stacey Terrien – Director, Global Advertising
Jenny Leahy – Director, Social and Media Partnerships
Steve Simmons – Director, Global AdvertisingVeronica Mao – Senior Marketing Manager
Dawn Novak – Senior Product Marketing Manager
Kecia Classen – Senior Advertising Manager
McCann New York
Creative
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Shayne Millington – EVP, Global Executive Creative Director
Piper Hickman – EVP, Global Executive Creative Director
Brad Soulas – Creative Director
Kristine Salm – Creative Director
Nick Ciomperlik – Associate Creative Director
Ricardo Muñoz – Associate Creative Director
Mikey Bready – Junior Art Director
Enoch Lui – Junior CopywriterYung Lee – Designer
Malik Dupree – Junior Designer
David Cliff – Director of Creative Technology
Hiya Vazirani – Creative Technologist
Alicia Foor – Creative Technologist
Business Leadership
Kevin Nelson – Managing Director, McCann NY
Scot Beck – EVP, Global Business Leader, m:united
Jeremy Miller – EVP, Global Chief Communications Officer, McCann Worldgroup
Socrates Papazoglou – SVP, Group Account Director
Gabriella Dickens – Account Director
Maya Lobban – Account SupervisorDivya Joseph – Senior Account Executive
Project Management
Sunjoo Ryou – Project Management & Creative Resource Director
Lauren Kosche – Senior Project Manager
Production
Nathy Aviram - Chief Production Officer
Mel Senecal – VP, Executive Producer
Morgan Edstrom – Producer
Eric Johnson (aka DJ Bunny) - SVP, Executive Music Producer
Dan Gross – Music Producer
Jamie Jou – Business Manager, Music
Patty Visconti – VP, Senior Interactive Producer
Charlotte Popper – Digital Producer
Sean Flanigan – Digital Producer
Caroline Sollmann – Art Producer
Strategy
Ash Farr – EVP, Global Director of Strategy & Research
Jordan Berger - Strategy Director
Carra So – Associate Strategist
Business Affairs
David Halberstadt – Business Manager
Terry Marcello - VP Director Talent Payment
Rosemary Smith - Talent Payment Manager
Buck
Orion Tait - Executive Creative Director
Thomas Schmid - Group Creative Director
Stevie Watkins - Associate Creative Director
Doug Hindson - Art DirectorJoe Nash - Executive ProducerKitty Dillard - Head of Production
Kevin Hall - Senior Producer
Irka Seng - Producer
Dara O Cairbre - Production Coordinator
Deanna Rivera - Production Coordinator
Bill Dorais - CG Supervisor
Carmel Gatchalian - Design
Dan Cantelm - DesignGilles Desmadrille - Design
Liron Eldar-Ashkenazi - DesignTaylor James - DesignThea Glad - DesignTrey Holt - Design
Vinicius Naldi - DesignYeojin Shin - DesignZuheng Yin - DesignBernardo Henning - DesignEnle Li - Design
Justin Cassano - Design
Gilles Desmadrille - Animation Lead
Dan Cantelm - 2D Animation
Gilles Desmadrille - 2D Animation
Bruno Ferrari - 2D Animation
Enle Li - 2D Animation
Jordan Scott - 2D Animation
Lily Padula - 2D Animation
Rachael Park - 2D Animation
Tim Beckhardt - 2D AnimationTaylor James - 3D Modeling
Filipe Machado - 3D Modeling
Joy Tien - 3D Modeling
Jing Huang - Rigging
Arvid Volz3D - CG Lead
Taylor James - Animation
Zuheng Yin - Animation
Kevin Nguyen - AnimationDaniel Zucco - Animation
Mohammed Elberkawi - Animation
Selah Kwon - AnimationShane O’Hare - Lighting
Ylli Orana - Lighting
Seth Ricart – Colorist
Paal Riu - Roto VFX Pick Conform
Sonic Union
Patrick Sullivan – Senior Producer
Mix Engineer – Seve Rosen
Catch and Release
Kerri Helliwell, Project Manager
Ross Dabrow, Account Director
Helen Giano – Curation
Mattia Nuzzo – Curation
Anelka Agiro – Curation
Shelby Shariatzadeh – Curation
Buck Spillner – Curation
Jackson Rockowitz – Curation
Zoe Ani – Clearance
Jordan Vail – Clearance
Brent Lovell – Clearance
Cris Walters – Clearance
Akimi Biggs – Clearance
