The Drum Awards for Marketing - Entry Deadline

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Date: Sep 2017
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Paytm's e-commerce platform Paytm Mall rolled out its first ad across TV and online media, aiming to reinvent shopping in India. This is in line with its recent investment of INR 1,000 crore for campaigns

Conceptualized by McCann World Group under the creative supervision of Kapil Batra, it features a jingle sung by the popular artist Jasleen Kaur & ends with the tagline, “Ab Shopping ke liye bhi, Paytm karo!” (English translation: Now even for shopping, use Paytm)

Credits

Conceptualized by McCann World Group under the creative supervision of Kapil Batra.

Jingle sung by artist Jasleen Kaur