The Drum Awards Festival - Extended Deadline

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Client: Coca-Cola
Date: Feb 2021
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Coca-Cola has launched its Chinese New Year campaign, ‘CNY Confessions’, based on some real-life stories exploring the meaning of Chinese New Year, in a world that changed with the pandemic.

The campaign, conceptualised by Mccann Worldgroup Shanghai, is a pastiche of three independent stories of three young citizens living in China.

Meiling is a young teenage girl who lives in a bustling home filled with family and visiting relatives and craves for privacy. Xiaoming Wang is another young boy who is always being asked to run around to run errands and get stuff for the family – he is not happy since he prefers to play video games. The third story is of Little Piggy, the young boy who lives in the city and dreads the bumpy bus ride that he must take to meet his grandmother who lives in a distant village. He is all she has and she yearns for his visits.


Client: Coca-Cola

Agency: McCann Worldgroup

Coca-Cola Asia Pacific Account Head: Cia Hatzi

Executive Creative Director: Manjit Norashikin

Creative: Daniel Wu, Ivan Liu, Veronica Jin

Account Management: Pek Lai, Zane Goh, Summer Kong

Creative Planning: Roshni Hegerman, Linxi Ye, Gregory Williams

Agency Producer: Berry Tan

Social Film Director: Adam Liu

Production Houses: Animal Factory Social Film

Clay Dolls: Digital Domain