It’s Aldi! Discount supermarket Aldi was finally unveiled as the brand behind the anonymous teasers which were planted across the country, featuring a lone carrot and the verse, ‘Legends aren’t born they’re grown’.
The discounters Christmas advert titled, The Amazing Christmas Carrot, finally puts to rest the curiosity behind the carrot. The advert follows the plight of Kevin The Carrot, who at 3 inches tall, embarks on a dangerous quest through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him: tumbling Specially Selected Goose Fat Roast Potatoes; an Everest of ice cubes chilling a bottle of Veuve Monsigny Champagne Brut and a flaming Specially Selected Exquisite Vintage Pudding.
The story ends well as viewers see Kevin The Carrot swing bravely onto the chimney breast and land, albeit exhausted, next to a perfectly placed Specially Selected Mince Pie. The ending will bring a smile to even the steeliest of hearts as we see Kevin The Carrot close his eyes and - with the magic of Christmas - we see him fly high in the sky on Santa’s sleigh over London, Glasgow and Bristol.
Executive Creative Director: Dave Price, Neil Lancaster, Rob Doubal
Creative Team: Clive Davis, Andy Fenton
Additional Credits: Managing Partner: Simon Buchanan
Account Director: Laura Mckinlay
Planning Director: Theo Izzard-Brown, Jamie Peate
Agency Producer: Lucy Moore
Production Company: Psyop/Stink
Director: Todd Mueller/Kylie Matulick
Media Planning & Buying: UM Manchester