Agency: McCann UK
Date: Nov 2016
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It’s Aldi! Discount supermarket Aldi was finally unveiled as the brand behind the anonymous teasers which were planted across the country, featuring a lone carrot and the verse, ‘Legends aren’t born they’re grown’.

The discounters Christmas advert titled, The Amazing Christmas Carrot, finally puts to rest the curiosity behind the carrot. The advert follows the plight of Kevin The Carrot, who at 3 inches tall, embarks on a dangerous quest through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him: tumbling Specially Selected Goose Fat Roast Potatoes; an Everest of ice cubes chilling a bottle of Veuve Monsigny Champagne Brut and a flaming Specially Selected Exquisite Vintage Pudding.

The story ends well as viewers see Kevin The Carrot swing bravely onto the chimney breast and land, albeit exhausted, next to a perfectly placed Specially Selected Mince Pie. The ending will bring a smile to even the steeliest of hearts as we see Kevin The Carrot close his eyes and - with the magic of Christmas - we see him fly high in the sky on Santa’s sleigh over London, Glasgow and Bristol.


Executive Creative Director: Dave Price, Neil Lancaster, Rob Doubal

Creative Team: Clive Davis, Andy Fenton

Additional Credits: Managing Partner: Simon Buchanan

Account Director: Laura Mckinlay

Planning Director: Theo Izzard-Brown, Jamie Peate

Agency Producer: Lucy Moore

Production Company: Psyop/Stink

Director: Todd Mueller/Kylie Matulick

Media Planning & Buying: UM Manchester