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16 March - 30 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
30 Mar 10:00 GMT / 06:00 EST

In conversation with Publicis Sapient global CEO, Nigel Vaz

FEATURING

Speakers to be announced

Wise-use by McCann Toronto

Date: Aug 2019
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Now that marijuana is legal in Canada, the Province of Ontario has identified a new group at risk of impaired driving: the “barely high.”

The premise goes: Sure, it’s obvious when you’re completely high that you shouldn’t operate a motor vehicle, but when you’re a little less high, a couple of hours after that joint, your lingering lack of judgment and slowed reflexes might not be so apparent to you.

This series of short confessionals highlight individuals’ different shades of stoned-ness (revealing that there’s not a huge difference between them as far as cognitive impairment goes).

Credits

McCann Toronto

Government of Ontario

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