Wise-use by McCann Toronto

Date: Aug 2019
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Now that marijuana is legal in Canada, the Province of Ontario has identified a new group at risk of impaired driving: the “barely high.”

The premise goes: Sure, it’s obvious when you’re completely high that you shouldn’t operate a motor vehicle, but when you’re a little less high, a couple of hours after that joint, your lingering lack of judgment and slowed reflexes might not be so apparent to you.

This series of short confessionals highlight individuals’ different shades of stoned-ness (revealing that there’s not a huge difference between them as far as cognitive impairment goes).


McCann Toronto

Government of Ontario

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WeTransfer: Doubt. Create. Repeat.

Added 30 September 2020
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