Chevrolet Canada: advert-body-1 by McCann Toronto

Chevrolet’s latest campaign, 'The Canadian Dream', is a national multi-platform bilingual campaign which is just the beginning of a new brand platform and overall direction for the Chevrolet brand in Canada.

Launched on April 24 with a national bilingual teaser campaign, ‘There’s a dream we should all know about’, and supported by TV, digital video, OOH and social, the campaign created by Commonwealth//McCann Canada has turned heads and had Canadians questioning who is behind this provocative and captivating campaign. Phase one of the campaign was intentionally completely unbranded and designed to spark a discussion around it.

The start of phase two of the campaign (May 4th) revealed that the driving force behind the unbranded message was Chevrolet Canada. The campaign which will continue to live over the next few months highlights the beauty and diversity of Canadians and illustrates how they ‘Find New Roads’ in pursuit of their dreams. Over 27 days, a documentary film team drove across Canada in Chevrolet Suburban’s to capture stories of everyday Canadians, from all walks of life and all ethnicities, on a mission of discovery to uncover what is their Canadian Dream.