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Gordon Young
Editor-in-chief at The Drum

Verena Sure: Capture by McCann Thailand

Date: Nov 2017
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McCann Thailand’s ‘Capture’ is a three-minute video shot by Thai director Thanonchai Sornsriwichai for Verena Sure, a dietary supplement.

The story is simply told through an encounter on the side of the road featuring a policeman and two motorists. No extras or special effects are used, which lets the comedy develop naturally over three minutes.

As the policeman accuses the motorists of being oily and fatty, viewers slowly realize this might be an ad, which is eventually revealed at the end.


Agency: McCann Worldgroup Thailand

Client: Verena Sure

Director: Thanonchai Sornsriwichai

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