McCann Thailand’s ‘Capture’ is a three-minute video shot by Thai director Thanonchai Sornsriwichai for Verena Sure, a dietary supplement.
The story is simply told through an encounter on the side of the road featuring a policeman and two motorists. No extras or special effects are used, which lets the comedy develop naturally over three minutes.
As the policeman accuses the motorists of being oily and fatty, viewers slowly realize this might be an ad, which is eventually revealed at the end.
Agency: McCann Worldgroup Thailand
Client: Verena Sure
Director: Thanonchai Sornsriwichai