The Drum Awards for Marketing - Extended Deadline

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Date: Jul 2018
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Elifelet wanted to 'shock' people by letting them realize the conditions Africans refugee's children grow up in Israel. To do that, McCann Tel Aviv asked them a few basic questions using the new Instagram Story open questions feature, using a story to change the story.

Credits

Eddie Gartsman -Creative director - McCANN Tel Aviv

Daria Litovsky - Art Director - McCANN Tel Aviv

Dor Waintrob - Copywriter - McCANN Tel Aviv

Gal Sobol - Account Supervisor - McCANN Tel Aviv