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Ikea: Trapped in the 90's by McCann Spain

Client: Ikea
Date: Sep 2021
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Will a generation that doesn’t know life without Ikea survive in a house from the past? Six reality show contestants found out in a Big Brother-style show dubbed ‘Trapped in the 90s’.

Blurring the line between reality, fiction and advertising, the series was created by McCann Spain in celebration of Ikea’s 25th anniversary in the country. During the show, the group of young contestants lived together 24/7 and were left to their own devices in a house that could be straight out of your favorite throwback sitcom.

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