The Drum Awards for Marketing - Extended Deadline

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Client: Ikea
Date: Dec 2017
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The Ikea spot from McCann Spain/MRM McCann Spain, helmed by Agustín Alberdi and produced by Landia, unspools the narrative immediately, when a wealthy woman, hosting a group of female friends for tea, is shocked when a guest discovers an Allen key.

This discovery sets her off on a fruitless search throughout the grounds of her palatial mansion, querying all of the help, “It’s yours?” to no avail. The spot comes to a richly satisfying end when the woman’s husband enters the mansion and proudly admits that he is the one that brought Ikea furniture into the house.

Credits

Agency: McCann Spain/MRM McCann Spain

Client: IKEA

Director: Agustin Alberdi of Landia