Ikea: advert-body-3 by McCann Spain
- Location:
The Ikea spot from McCann Spain/MRM McCann Spain, helmed by Agustín Alberdi and produced by Landia, unspools the narrative immediately, when a wealthy woman, hosting a group of female friends for tea, is shocked when a guest discovers an Allen key.
This discovery sets her off on a fruitless search throughout the grounds of her palatial mansion, querying all of the help, “It’s yours?” to no avail. The spot comes to a richly satisfying end when the woman’s husband enters the mansion and proudly admits that he is the one that brought Ikea furniture into the house.
Credits
Agency: McCann Spain/MRM McCann Spain
Client: IKEA
Director: Agustin Alberdi of Landia