Qualcomm: advert-top-1 by McCann
- Location:
People love their smartphones. And while they think that's because of the screen or the camera or all those apps, the reality is that what people really love – what they can't live without – is the Qualcomm technology that makes it all possible. After all, Qualcomm invented the smart behind every phone.
The 'Ignore This' spots acknowledge that when commercial breaks come on while you’re watching TV, a lot of people naturally look to their smartphones to see what’s going on. But since Qualcomm invented the technology that makes smartphones so mesmerizing and indispensable, they are totally okay with that. So watch the commercial, or go ahead and “ignore this” and check your smartphone. Either way, you're getting a whole lot of Qualcomm.
The campaign runs through September 30 across TV, OOH, digital, social and print.
Credits
McCann
Eric Silver: North American Chief Creative Officer
Sean Bryan & Tom Murphy: Co-Chief Creative Officers, McCann NY
Bill Wright: Global Executive Creative Director
Vince Lim: Creative Director
Josh Grossberg: Group Creative Director
Nathan Dills: Copywriter
Nathy Aviram: Chief Production Officer
Alexis Mead: Senior Integrated Producer
Ethel Jones: Senior Project Manager
Neil Frauenglass: Co-head/Account Management
Emma Goode: Account Supervisor
Alex Thompson: Assistant Account Executive
Eldad Heilweil: Group Strategy Director
Danielle Noto: Strategy Director
Chris Cooper: Strategist
Qualcomm
Dan Novak: SVP Global Marketing
Susan Lansig: VP Global Brand Marketing
Liya Sharif: Senior Director Global Brand
Kevin Wakefield: Director Global Brand
Tami Dunnam: Manager Corporate Brand
Park Pictures: Production Company
Lance Acord: Director
Jackie Kelman Bisbee: Executive Producer
Justin Pollock: Executive Producer
Anne Bobroff: Head of Production
Michaela Johnson: Producer
Exile: Edit
Matt Murphy: Editor
Evyn Bruce: Producer
