Verizon: The Cornered Store by McCann NY
- Location:
Most people know their cable provider sticks them with extra fees. And yet, they say nothing. But what if they started seeing them on everyday items? What if your corner store treated you like your cable provider?
To highlight the absurdity of these extra fees, Verizon Fios worked with McCann New York to outfit 'Cornered Store' with hidden cameras and watched as people realize the price they saw is not the price they’ll ultimately pay. 'The Cornered Store' features real people, in a real bodega, all reacting in real-time.
Other cable providers charge extra fees, Verizon Fios doesn’t. Mix and match on Fios, and know exactly what you’re paying every time – no extra fees, no surprises. The campaign will run on online video and social beginning 21 February.
Credits
Verizon:
Diego Scotti, Chief Marketing Officer
Andrew McKechnie, SVP, Chief Creative Officer
Dave Bowen, VP, Marketing Communications
Colby Schneider, Director, Marketing Communications
James Hogan, Manager, Brand Creative
Olga Bermudez Paiva, Manager, Brand Creative
Emily Plunkett Fleischer, Broadcast Production
McCann NY:
Thomas Murphy, Co-Chief Creative Officer, New York
Sean Bryan, Co-Chief Creative Officer, New York
Matthew Curry, EVP, Deputy Chief Creative Officer
Dan Donovan, EVP, Deputy Chief Creative Officer
Nic Wehmeyer, Creative Director
Cody Timore, Associate Creative Director
John McAdorey, EVP, Executive Producer
Dave Herman, SVP, Executive Producer
Eric DJ BunnyEars Johnson, SVP Executive Music Producer
Dominic Whittles, EVP, Managing Director
Liz Der, SVP, Executive Account Director
Sue Han, SVP, Group Account Director
Justin Perrelli, Account Director
Christine Kappesser, Account Supervisor
Jordan Hamilton, Account Executive
Eloy Cano, Assistant Account Executive
Jennifer Peterson, SVP Executive Strategy Director
Daniel Lammon, Strategy Director
Krista Spindler, Project Manager
Production:
Hey Wonderful
Sam Cadman, Director
Michael Di Girolamo, Founder, Managing Director
Sarah McMurray, EP, Partner
Earl McDaniel, EP, Head of Production
JD Davidson, Producer
Editorial: No6 Editorial & Finishing
Corina Dennison, Executive Producer
Laura Molinaro, Senior Producer
Amanda Slamin, Senior Producer
James Duffy, Editor
Patrick Saxer, Assistant Editor
John Shea, Senior Flame Artist
Mark Reyes, Flame Assist
Stephen Picano -colorist
Audio Post: Sonic Union
Justine Cortale - Producer
Steve Rosen - Mixer
David Papa - Mixer
Music: JSM
Joel Simon – CEO/CCO – Co-Composer
Jeff Fiorello – Executive Producer
Rebeca Riter – Co-Composer
Andrew Manning – Producer
Norm Felker – Producer
