Verizon: Love Calls Back by McCann NY
- Location:
Verizon is partnering with PFLAG, the nation’s largest organization uniting families and allies with people who are LGBTQ, for a campaign that shows stories of real families that have been torn apart and reunited through better communication and understanding.
PFLAG and Verizon enlisted director and LGBTQ supporter, Lee Hirsch, of the award-winning documentary, Bully for a campaign that showcases how a bad first call doesn’t have to be the last. They connected real people and their families and gave them a second chance for loved ones to express their support.
In the film, ‘Love Calls Back,’ LGBTQ people tell their stories of how their families either didn’t understand their orientations or how they reacted poorly to learning their brothers, sisters, sons and daughters were LGBTQ. The touching stories show very real calls of those family members who reacted badly called their estranged family and had heart-to-heart talks with them, proving that love can ‘call back’ and help heal old wounds.
One of the participants is Tashan Lovemore. He grew up in a religious, Jamaican-American family who was not very supportive of alternate lifestyles. He came out as bisexual when he was younger and his family didn’t support him right away. When he came out as trans, his family mostly accepted him – except for his brother Estebon. ‘Love Calls Back’ shows the tearful call between the two and how Estebon apologizes and says how he will always be there for Tashan. Lovemore is now an outreach worker for the LGBTQ community in New York.
Verizon will also be making a monetary donation to PFLAG, as it did last year, when it donated $250,000.
Credits
Verizon:
Diego Scotti, Chief Marketing Officer
Andrew McKechnie, Chief Creative Officer
David Bowen, VP Creative Marketing
Ricardo Aspiazu, Director, Creative Marketing
Christina Hull, Creative Marketing
Greg Sacharoff, Creative Marketing
McCann NY:
Rob Reilly, Global Creative Chairman
Eric Silver, Chief Creative Officer, North America
Sean Bryan, Co-Chief Creative Officer, New York
Tom Murphy, Co-Chief Creative Officer, New York
Wayne Best, Deputy Co-Chief Creative Officer, Verizon
Dan Donovan, Deputy Co-Chief Creative Officer, Verizon
Karsten Jurkschat, Creative Director
Alex Little, Creative Director
Kyle Harrison, Junior Copywriter
Ezequiel Consoli, Junior Art Director
Nathy Aviram, Chief Production Officer
John McAdorey, SVP Executive Producer
Doug Harrison, Producer
Laura Kellerman, Producer
Eric David Johnson (aka DJ Bunny Ears), SVP Executive Music Producer
Dan Gross, Music Producer
Alex Caredes, SVP Executive Account Director
Elyssa Nemetsky, Account Director
Jane Huh, Account Supervisor
Jordan Hamilton, Account Executive
David Webster, EVP Executive Strategy Director
Leah Brier, SVP Group Strategy Director
AJ Feld, VP Strategy Director
Michael Goldstein, VP Communications Planning Director
Teresa Mitchell, Senior Project Manager
Krista Spindler, Project Manager
Danielle Korn, EVP Director of Business Affairs
Wilmien Blake, SVP Director of Business Affairs
Hovannes Moussati, Business Manager
Terry Marcello, VP Director of Talent Payment
Debbie Myllek, Talent Payment Manager
Moxie Pictures:
Lee Hirsch, Director
Robert Fernandez, Executive Producer
Katie Connell, Head of Production
Matt O’Shea, Assistant Director
Josh Kraszewski, Key DP
Ric Sarmiento, DP
Brett Wiley, DP - Cleveland
Tyler Meason, DP - Utah
Trevor Herrick, Production Supervisor
Jennifer Venditti, Casting
Union Editorial NY:
Caryn MacLean, Executive Producer / Partner
Susan Motamed, Senior Producer
Christopher Huth, Editor
Jean Taylor, Assistant Editor
Kirk Balden, Flame Artist
Mike Howell, Colorist (Color Collective)
Sonic Union:
Brian Goodheart, Mix Engineer
Nathanael Taylor, Producer
A special thanks to PFLAG National:
Brian Bond, Executive Director
Diego Miguel Sanchez, Director of Advocacy, Policy & Partnerships
Jamie Curtis, Director of Chapter Engagement
Liz Owen, Director of Communications
Maggie Ardiente, Director of Development
