This is the Invention Age, and over 30 years of Qualcomm’s mobile leadership has led to it. To celebrate this new age and inspire the next generation of inventors, Qualcomm put technology in student’s hands in a uniquely creative way.
To welcome the arrival of the Invention Age, McCann New York worked with Qualcomm to draw on Qualcomm’s long-standing partnership with First, a non-profit organization that engages kids in exciting, mentor-based, research and robotics programs that help them become science and technology leaders, to bring a diverse team of young competitors together to create an all-new Rube Goldberg Machine.
The hero spot features the STEM kids presenting the mesmerizing mechanical masterpiece in action, and shows that when collaboration and creativity meets Qualcomm Snapdragon technology, we can accomplish anything. The machine works it’s magic to ultimately spell out “Welcome to the Invention Age,” with dominoes.
In addition to partnering with the San Diego First Tech Challenge Chapter, Qualcomm and McCann New York also worked with domino art influencer Lily Hevesh and chain reaction machine influencer Steve Price to help build out the Snapdragon-powered machine.
Liya Sharif, Senior Director of Marketing
Kevin Wakefield, Director of Marketing
Julie Yamamoto, Content Marketing Lead
Garrett Ponder, Senior Manager of Marketing
Steve Sanders, On-Site Director
Stephanie Harris-Uyidi, Media Producer
Angela Baker, Director of Corporate Responsibility
Natalie Dusi, Corporate Responsibility Staff
Rajan Mistry, Staff Engineer
Tony O’Connor, Senior Manager, Analyst Relations
Sean Bryan, Co-Chief Creative Officer
Thomas Murphy, Co-Chief Creative Officer
Mat Bisher, EVP Executive Creative Director
Dov Zmood, VP Creative Director
Andre Massis, VP Creative Director
Jake Schiappa, Art Director
Jack McNamara, Copywriter
Chance Bassett VP Executive Producer
Gabrielle Levy, Producer
Dan Gross, Music Producer
Chioma Aduba, Executive Account Director
Dana McCullough, VP Account Director
Amanda Rousseau, Account Supervisor
Noah Helgenberg, Assistant Account Executive
Sam Chotiner, SVP Global Strategy Director
Will Zweigart, VP Content Strategy
Lia Kastrinakis, Editor
Christian Maggiore, Post Producer
Sean Hunter, Producer