New York Lottery: Bodega Cat by McCann NY

Agency: McCann NY
Date: Nov 2017
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During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games.

'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays.

The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers.

UM (media) and Momentum (Retail POS) were also involved in the campaign.


Agency: McCann NY


Eric Silver, North American Chief Creative Officer

Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers

Mat Bisher & Dan Donovan, Executive Creative Directors

Jason Ashlock, Creative Director, Writer

Dominick Baccollo, Creative Director, Art Director


Nathy Aviram, Chief Production Officer

Chance Basset, VP Senior Producer

Eric Johnson, SVP Executive Music Producer

Dan Gross, Music Producer

Sam Belkin – Music Business Affairs Manager

Natalie Hernandez, Business Manager


Scot Beck, Executive Account Director

Caroline Fuller, VP Account Director

Molly Vossler, Account Supervisor

Ellery Gitkin, Assistant Account Executive


Laura Frank, VP Strategy Director

Production Company: RSA

Jake Scott, Director

David Mitchel, Producer

Tracie Norfleet, Executive Producer

Director of Photography

Peter Deming

Editorial: Rock Paper Scissors

Editor: Carlos Arias

Assistant Editor: Maria Lee

Executive Producer: Eve Kornblum

Producer: Taylor Colbert

VFX: A52

VFX Supervisor: Patrick Murphy

CG Lead: Andrew Romatz

2D VFX Artist(s): Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes

2D VFX Assistant: Gabe Sanchez

3D Artists: Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi

Producer: Michael Steinmann

Production Coordinator: Andrew Rosenberger

Executive Producer: Patrick Nugent & Kim Christensen

Managing Directors: Linda Carlson & Jennifer Sofio Hall


Song Title: How Sweet It Is

Artist: Julia Stone

Audio: Heard City

Phil Loeb, Audio Engineer

Telecine: Company 3

Tim Masick, Colorist

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