New York Lottery: advert-body-3 by McCann NY
- Location:
During the holidays, there’s always a touch of magic in the air. The New York Lottery wants people (and animals) to share that magic by playing and giving Holiday Scratch-Off games.
'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So Cyrus the cat embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays.
The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign supports the launch of this year’s Holiday tickets which are in-stores now. The TV campaign will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers.
UM (media) and Momentum (Retail POS) were also involved in the campaign.
Credits
Agency: McCann NY
Creative:
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher & Dan Donovan, Executive Creative Directors
Jason Ashlock, Creative Director, Writer
Dominick Baccollo, Creative Director, Art Director
Production:
Nathy Aviram, Chief Production Officer
Chance Basset, VP Senior Producer
Eric Johnson, SVP Executive Music Producer
Dan Gross, Music Producer
Sam Belkin – Music Business Affairs Manager
Natalie Hernandez, Business Manager
Account:
Scot Beck, Executive Account Director
Caroline Fuller, VP Account Director
Molly Vossler, Account Supervisor
Ellery Gitkin, Assistant Account Executive
Strategy:
Laura Frank, VP Strategy Director
Production Company: RSA
Jake Scott, Director
David Mitchel, Producer
Tracie Norfleet, Executive Producer
Director of Photography
Peter Deming
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Maria Lee
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
VFX: A52
VFX Supervisor: Patrick Murphy
CG Lead: Andrew Romatz
2D VFX Artist(s): Steven Wolff, Stefan Gaillot, Richard Hirst, Matt Sousa, Kevin Stokes
2D VFX Assistant: Gabe Sanchez
3D Artists: Andrew Romatz, Tom Briggs, Jun Kim, Michael Cardenas, Joseph Chiechi
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall
Music:
Song Title: How Sweet It Is
Artist: Julia Stone
Audio: Heard City
Phil Loeb, Audio Engineer
Telecine: Company 3
Tim Masick, Colorist
