Microsoft: Holiday Magic: Lucy & the Reindeer by McCann NY

Agency: McCann NY
Client: Microsoft
Date: Nov 2019
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Microsoft is blending tradition with technology in its latest holiday ad, showing off its Microsoft Translator in a little girl’s interaction with a couple of reindeer.

The company’s innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl, Lucy, who watches her mother do business on the Surface computer. Her father points out that she is able to talk with Japanese business people while the Microsoft Translator translates their speech into English.

The curious six-year-old then has a revelation – she grabs the tablet and goes outside to confront a couple of reindeer who are standing in her yard. She asks through the translator if the reindeer can understand her. With a few grunts, they say they can. She then turns her reaction of wonder to that of precocious interviewer, saying she has some questions. Lucy rattles off a bunch of Christmas-themed questions no doubt on the minds of many children – how do they fly, what does Santa do in the summer, what’s the sleigh made out of?

It ends with a text-over stating: “Happy Holidays in 60+ languages. Reindeer isn’t one of them. Yet.”

Credits

Microsoft:

Kathleen Hall – Corporate Vice President of Brand, Advertising and Research

Deana Singleton – GM, Global Advertising

Stacey Terrien – Director, Global Advertising

Jenny Leahy – Director, Social and Media Partnerships

Ron Schott – Senior Manager, Global Advertising

Hannah Westing – Manager, Global Advertising

Danielle Radcliffe – Manager Social Media

Dawn Novak – Sr. Product Marketing Manager, Global Advertising

m:united//McCann New York:

Creative

Sean Bryan – Co-Chief Creative Officer

Tom Murphy – Co-Chief Creative Officer

Shayne Millington – EVP, Executive Creative Director

Michael Aimette – Executive Creative Director

Rick Ardito – Creative Director

Emmie Nostitz – Creative Director

Edu Lunardi – Senior Art Director

Hunter Pinnell – Copywriter

Nick Larson – Senior Copywriter

David Cliff – Director Creative Technology

Alicia Foor – Creative Technologist

Hiya Vazirani – Creative Technologist

Business Leadership

Kevin Nelson – Global Business Lead

Tina Galley – EVP, Executive Account Director

Rosemary Calderone – SVP, Executive Account Director

Jeremy Miller, EVP, Global Chief Communications Officer, McCann Worldgroup

Ellie Choi – Account Director

Emily Swastek – Account Supervisor

Production

Carolyn Johnson – SVP, Head of Integrated Production

Mel Senecal – VP, Senior Producer

Nina Roussarie – Senior Producer

Project Management

Stella Warkman – SVP, Director of Project Management

Lauren Kosche – Senior Project Manager

Business Affairs

Eric David Johnson – SVP, Executive Music Producer

Jamie Jou – Music Business Manager

Dan Gross – Music Producer

David Halberstadt – Business Manager

Strategy

Joanna Schwab – EVP, Global Strategy Director

Jordan Berger – Social Strategy Director

Production: Hungry Man

Hank Perlman– Director

Kevin Byrne - Managing Partner/Executive Producer

Martha E. Davis – Producer

Editorial: Rock Paper Scissors, NY

Damion Clayton – Editor

Sebastian Zotoff – Assistant Editor

Eve Kornblum – Managing Director

Jenny Greenfield – Producer

Post/VFX: MPC

Matthew Loranger – Executive Producer

Chris Connolly – VFX Producer

VFX Supervisor/Flame Lead: Tim Crean

2D Team: Julien Aucouturier, Lawrence Merrill

VFX Team: Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari

Color House: MPC

Ricky Gausis – Senior Colorist

James Tillett – Senior Colorist

Sasha Pace – Producer

Music: JSM Music

Joel Simon – CCO/COE/Co-Composer

Jeff Fiorello – Executive Producer

Jason Krebs – Co-Composer

Audio Post: Sonic Union

Mix Engineer: Michael Marinelli

Mix Engineer: Owen Shearer

Senior Producer: Patrick Sullivan

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