MGM: advert-body-2 by McCann NY
- Location:
MGM Resorts International, parent brand to 27 resorts on the Las Vegas Strip and beyond, is launching the first brand campaign in the history of the company, based on the belief that humans are born with a need to be entertained. As home to some of the world’s most renowned live acts, restaurants, and concert events, the campaign will announce to the world that MGMRI has for one mission: to entertain the human race.
'Welcome to the Show' reflects MGM’s shift from a hospitality and gaming company to a global entertainment brand and showcases the infusion of entertainment within every guest experience – from award-winning live and theatrical performances to interactive dining, immersive nightlife, one-of-a-kind retail, extraordinary spa offerings and more.
The campaign launched on-air at the Emmys and spans TV, Cinema, OOH, Print, Digital and Social.
Credits
Creative
Eric Silver, North American Chief Creative Offer
Tom Murphy & Sean Bryan, Chief Creative Officer, New York
Chris Mitton, Executive Creative Director
Nir Refuah, Executive Technology Creative Director
David Moore, SVP Director of Brand Content
Carlos Wigle & Scott Cooney Creative Directors
George Katz & David Mashburn, Directors of Design
Erika Hedgecock, Junior Art Director
Olivia Simone, Copy Writer
Account
Devika Bulchandani, President of McCann XBC, Managing Director of McCann New York
Scot Beck, Executive Account Director
Tessa Cosenza, Account Director
Megumi Sasada, Account Supervisor
Christine Clavio, Account Executive
Strategy/Comms
David Broad, Head Of Communications Strategy
Dan Wilkos, Strategy Director
Amanda Roselli, Strategist
Kenny Gold, Strategy Director, Social
Production
Nathy Aviram, Chief Production Officer
Andrea Kaye, SVP Executive Integrated Producer
Zoe Lynch, Producer
Project Management
Erika Richter, Senior Project Manager
CRAFT Production – OOH units
Nathan Troester, Senior Editor
Christian Maggiore, Producer
CRAFT Production – Printed OOH/Still
Tennille Martin, Print Producer
MGM Resorts International
● Jim Murren, Chairman & Chief Executive Officer
● Bill Hornbuckle, President
● Corey Sanders, Chief Operating Officer
● Lilian Tomovich, Chief Experience Officer/CMO
● Kate Wik, SVP, Marketing Strategy
● Nick Parks, VP, Marketing Strategy
● Meagan Kitchen, Director, Marketing Strategy
● Kayla Fiore, Specialist, Marketing Strategy
Media
● Megan Estrada, VP, Media
● Derek Schoen, Director, Media Innovation – Marketing Strategy
● Paul Her-Sturm, Director, Optimization – Social Media & Guest Relations
● Ericka Carr, Executive Director, Media – Marketing Strategy
Social/Content
● Bianca Chan-Shaw, VP, Social Engagement
● Beverly Jackson, VP, Social Portfolio Strategy
● Ericka Kurtz, Director, Brand – Social Media and Content Strategy
● Jennifer Mitchell, Director, Brand – Social Media and Content Strategy
● Kayla Johnson, Marketing and Social Media Manager
Creative Services/Internal Agency
● Jessica Cipolla-Tario, SVP, Advertising & Content
● Christopher Hume, SVP, Chief Creative Officer
● Randy Boynton, VP, Client Services – Advertising & Content
● Jennifer Cuny, VP, Advertising Operations
● Anne Davis, Executive Creative Director
Internal brand
Michelle DiTondo, Chief HR Officer
Mary Kelly, SVP, Talent & Organization Effectiveness
Kelley Tucky, Cross-Functional Business Communicator & Collaborator
Rey Bouknight, Executive Director of Internal Brand and Engagement Strategy
Production – TV/OLV only, lead by MGM Resorts International’s Internal Creative Agency
Director: Christopher Hume
● Production Company: MGM Resorts International Internal Creative Agency
● Editorial:
● Editor: Jessey Riley
● Executive Producer: May May Luong
● Head of Production: Benjamin Stanigar
● Assistant Editor: Alyxandra Press
● Photography:
● Director of Photography: Steven Green
● Telecine: Apache Digital – Steve Rodriguez
● Original Music Score: Greater Goods, North Hudson Music
● VFX: Trollbäck+Company, Renderready – Al Heck
