March for Our Lives: Generation Lockdown by McCann NY
- Location:
20 years removed from the Columbine High School shooting, active shooter drills have become standard at schools, and shootings are unfortunately still happening at schools around the US.
March For Our Lives has released a video public service announcement to remind people that kids go through training to shield themselves and classmates against active shooters. Titled ‘Generation Lockdown,’ the video offers a stark reminder of the dangerous environment today’s students face in schools across the country. The PSA features a young girl, Kayleigh, instructing adults on how they would survive an active shooter event. She enters a workspace in California, much to the shock of the employees there. She continues to tell them how to recognize gunfire, how to hide and protect doorways. When she states how gunfire sounds, an image of those mourning the victims of school shootings is shown. It ends by telling people to learn about the S.42 Background Check Expansion Act that hopes to prevent dangerous people from getting guns.
The PSA offers a moving look at what students deal with and how schools have had to respond to the very real threat of gun violence. The organization estimates that 95% of school kids – some as young as five – are now trained on what to do during an active shooter situation because they have to be prepared for it at any minute, in any community.
Credits
March For our Lives:
Amanda Conlee, Director of Operations
Ryan Deitsch, Co-Founder & Content Creator
Lauren Hogg, Co-Founder
Robyn Mohr, Deputy General Counsel
Precision Strategies
McCann New York
Eric Silver, Chief Creative Officer, McCann North America
Devika Bulchandani, President, McCann New York
Sean Bryan, Co-Chief Creative Officer, McCann New York
Tom Murphy, Co-Chief Creative Officer, McCann New York
Pierre Lipton, Global Executive Creative Director, McCann New York
Marco Pupo, Executive Creative Director, McCann New York
Karsten Jurkschat, Creative Director, McCann New York
Alex Little, Creative Director , McCann New York
Nathy Aviram, Chief Production Officer, McCann New York
John McAdorey, Executive Producer, McCann New York
Gabrielle Levy, Producer, McCann New York
Jeremy Miller, Chief Communications Officer, McCann Worldgroup
Danielle Korn, Director of Business Affairs, McCann New York
Kimberly Kress, Director of Talent Partnerships, McCann New York
Wilmien Blake, Director of Business Affairs, McCann New York
Terry Marcello, Director of Talent Payment, McCann New York
Bristol Parrish, Senior Project Manager, McCann New York
Film production: Hungry Man
Director: Bryan Buckley
EPs: Mino Jarjoura, Kevin Byrne, Caleb Dewart
Producer: Matt Lefebvre
Production Manager: Sherra Fermino
DP: Scott Henriksen
Editorial: NO6
Editor: Jason Macdonald
Editor: Justin Quagliata
Executive Producer: Corina Dennison
Post Producer: Malia Rose, Laura Molinaro
Assistant Editor: Tripp McCarty, Scott Zeitlen
Finishing: NO6
Flame: Ed Skupeen
Flame Asst: Mark Reyes
Color: Steve Picano
Finishing: The Mill/LA
Flame: Tom Graham
Creative Director: Phil Crowe
Producer: Marie O’Brien
Executive Producer: Anastasia Von Rahl
Audio Post: Sonic Union
Audio Engineer: Brian Goodheart
Audio Mix Assistant: Kelly Oostman
Audio Producer: Pat Sullivan
Audio Producer: Justine Cortale
Music: Duotone Audio Group
Executive Producer: Ross Hopman
Composer: Brad Fischer
Clearances provided by: STALKR
Executive Producer: Colleen Cavanaugh Anthony
Producer: George Alvarez
Project Manager: Natalie Stowell
Researcher: Niko Savich
Researcher: Craig Phillips
