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Gordon Young
Editor-in-chief at The Drum

Cigna: Body and Mind by McCann NY

Agency: McCann NY
Client: Cigna
Date: Jan 2019
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Emotional health is just as important as physical health in a new campaign for health services company, Cigna, featuring endorsements by Queen Latifah, Ted Danson and Nick Jonas.

The multi-platform ad campaign appearing on television, online, and on social media, features Jonas, Danson and Latifah encouraging Americans to take control of their physical and emotional health.

The campaign’s aim is to help save lives by calling on people to schedule their annual check-ups and be open with their doctor about everything they’re feeling. From Jonas singing to puppies to Latifah in the kitchen with a fire extinguisher and Danson meditating, the stars prove that you can be in your happy place while still putting your health first – and that how you’re doing physically can affect you emotionally, and vice versa.

Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.


Agency: McCann NY

North American Chief Creative Officer: Eric Silver

Co-Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan

Executive Creative Directors: Larry Platt & Danny Rodriguez

Associate Creative Director: Jesse Yowell

Associate Creative Director: Dan Colburn

Chief Production Officer: Nathy Aviram

Senior Integrated Producer: Alexis Mead

Senior Integrated Producer: Wendy Leahy

Project Manager: Mary Ann Eggers

Executive Integrated Producer: Andrea Kaye

Executive Music Producer: Eric Johnson

Music Producer: Dan Gross

Global Account Director: Veronica Bertran

Group Account Director: Mat Cunnell

Account Director: Stephen Doyle

Account Supervisor: Meaghan Fee

Account Executive: Adam Williams

Asst. Account Executive: Ana Dellien

Group Strategy Director: Julianna Katrancha

Director, Broadcast Producer: Danielle Korn

Director Talent Partnerships: Kimberly Kress

Production company: Untitled, Inc.

Director: Grant Heslov

Founder/Executive Producer: Jim Evans

Photography: Peggy Sirota

Editorial Company: Cut + Run

Editor: Jon Grover

Assistant Editor: Beau Dickson

Music Company: JSM


Executive Creative Director: Sung Chang

Creative Director: Emmeli Österdahl

Creative Director: Dave Keener

Sr. Copywriter: Patrick Wilson

Associate Copywriter: Regina Strong

Art Director: Cheryl Thrower

Art Director: Bruno Forcine

Group Account Director: Jan Lemke

Account Director: Kate Siembieda

Management Supervisor: Jay Cohen

Associate Director of Social Media Strategy: Lisa Goldberg

Social Media Strategist: James Stewart-Meudt

Strategist: Samantha Hilton

Associate Director of Project Management: Charelle Shaw

Senior Project Manager: Jennifer Yuan

Associate Project Manager: Sohee Jang

Client: CIGNA

EVP, Global Chief Marketing Officer: Lisa Bacus

VP, Global Branding: Stephen Cassell

Director, Brand Marketing: Jennifer Hayward

Director, External Communications: Elinor Polack

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