Cigna: advert-body-2 by McCann NY
- Location:
Emotional health is just as important as physical health in a new campaign for health services company, Cigna, featuring endorsements by Queen Latifah, Ted Danson and Nick Jonas.
The multi-platform ad campaign appearing on television, online, and on social media, features Jonas, Danson and Latifah encouraging Americans to take control of their physical and emotional health.
The campaign’s aim is to help save lives by calling on people to schedule their annual check-ups and be open with their doctor about everything they’re feeling. From Jonas singing to puppies to Latifah in the kitchen with a fire extinguisher and Danson meditating, the stars prove that you can be in your happy place while still putting your health first – and that how you’re doing physically can affect you emotionally, and vice versa.
Filmed in Los Angeles, the campaign takes a public service message approach and features the three influencers taking unique steps to find balance in their hectic personal and professional lives. Using light humor, they each address the impact that widespread and relatable feelings, such as stress and loneliness, can have on overall health and well-being.
Credits
Agency: McCann NY
North American Chief Creative Officer: Eric Silver
Co-Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan
Executive Creative Directors: Larry Platt & Danny Rodriguez
Associate Creative Director: Jesse Yowell
Associate Creative Director: Dan Colburn
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Alexis Mead
Senior Integrated Producer: Wendy Leahy
Project Manager: Mary Ann Eggers
Executive Integrated Producer: Andrea Kaye
Executive Music Producer: Eric Johnson
Music Producer: Dan Gross
Global Account Director: Veronica Bertran
Group Account Director: Mat Cunnell
Account Director: Stephen Doyle
Account Supervisor: Meaghan Fee
Account Executive: Adam Williams
Asst. Account Executive: Ana Dellien
Group Strategy Director: Julianna Katrancha
Director, Broadcast Producer: Danielle Korn
Director Talent Partnerships: Kimberly Kress
Production company: Untitled, Inc.
Director: Grant Heslov
Founder/Executive Producer: Jim Evans
Photography: Peggy Sirota
Editorial Company: Cut + Run
Editor: Jon Grover
Assistant Editor: Beau Dickson
Music Company: JSM
MRM//McCann
Executive Creative Director: Sung Chang
Creative Director: Emmeli Österdahl
Creative Director: Dave Keener
Sr. Copywriter: Patrick Wilson
Associate Copywriter: Regina Strong
Art Director: Cheryl Thrower
Art Director: Bruno Forcine
Group Account Director: Jan Lemke
Account Director: Kate Siembieda
Management Supervisor: Jay Cohen
Associate Director of Social Media Strategy: Lisa Goldberg
Social Media Strategist: James Stewart-Meudt
Strategist: Samantha Hilton
Associate Director of Project Management: Charelle Shaw
Senior Project Manager: Jennifer Yuan
Associate Project Manager: Sohee Jang
Client: CIGNA
EVP, Global Chief Marketing Officer: Lisa Bacus
VP, Global Branding: Stephen Cassell
Director, Brand Marketing: Jennifer Hayward
Director, External Communications: Elinor Polack
