Verizon: 5G Built Right by McCann New York

Client: Verizon
Date: Sep 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
6 votes

As the NFL kicks off, Verizon will be at midfield at 13 NFL stadiums touting its Verizon 5G Ultra Wideband service. In addition, former Patriot star Rob Gronkowski will test his speed against 5G.

Verizon is building what it claims is the most powerful 5G network in America and is expanding its footprint to 13 NFL stadiums to coincide with the kickoff of the 2019-2020 season, the NFL’s 100th. The brand says that bringing 5G to stadiums will enable fans to access higher capacity, faster download speeds and lower latency while using 5G-enabled devices.

A spot featuring Verizon engineer Eric Nagy explains the NFL partnership and how it relates to stadiums and consumers.

Some stadiums included in the 5G kickoff include Denver’s Empower Field at Mile High, Chicago’s Soldier Field, New York’s MetLife Stadium, Seattle’s CenturyLink Field and Gillette Stadium in Massachusetts where the champion Patriots play.

Former Pats star Gronkowski gets a chance to show off his speed in a spot for Verizon that pits him running a 40-yard dash against a Patriots fan downloading an episode of Hard Knocks on Verizon 5G. Needless to say, 5G is faster than the ex-tight end.

Credits

Verizon:

Diego Scotti, Chief Marketing Officer

Andrew McKechnie, SVP, Chief Creative Officer

Kristin McHugh, VP Brand Development

Andrew Shafer, Director, Brand Creative

Tanya Jindani, Brand Marketing Manager

Jessica Sobel, Brand Marketing Manager

Remy Wainfeld, Creative Strategy Manager

Emily Plunkett Fleischer, Broadcast

McCann NY:

Thomas Murphy, Chief Creative Officer

Sean Bryan, Chief Creative Officer

Dan Donovan, Deputy Chief Creative Director

Cam Hoetler, Executive Creative Director

Jim Hord, Executive Creative Director

Brad Soulas, VP Creative Director

Kristine Salm, VP Creative Director

AJ Feld, VP Strategy Director

John McAdorey, SVP Executive Producer

James Lawson, Senior Producer

Laura Kellerman, Producer

Alex Caredes, SVP Executive Account Director

Marci AxeIrad, Group Account Director

Elyssa Nemetsky, Account Director

Jane Huh, Account Supervisor

Meg Murthy, Account Executive

Victoria Alsina, Assistant Account Executive

Debbie Gleason, Senior Business Manager

Debbie Myllek, Talent Payment Manager

Production & Post Production: Hungry Man

Bryan Buckley, Director

Kevin Byrne, Managing Partner/Executive Producer

Mino Jarjoura, Managing Partner/Executive Producer

Dan Duffy, Executive Producer/Director of Sales

Caleb Dewart, Executive Producer

Marian Harkness, Head of Production

Matt Lefebvre, Producer

Adam Whaley - Tobin, Production Manager

Editorial: “Shine A Light” No. 6

Jason MacDonald, Editor

Maggie Sloane, Assistant Editor

Audio Post: Lime Studios

Mark Mehuhas, Mixer

Finishing: TV Launch Spots - The Mill Los Angeles

Phil Crowe, Chief Creative Officer

Anastasia von Rahl, Executive Producer

Melanie Roy, Producer

Music: JSM Music

Joel Simon , CEO/President

Jeff Fiorello, Executive Producer

Music: “5G Stadium”

Joel Simon, BMI

Nathan Kil, BMI

Overall Rating
5/5Vote
Overall Rating
0/5Vote

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.