US Postal Service: Surprise Encounter by McCann New York
- Location:
As the holiday gift-giving season approaches, people are sending more deliveries to their loved ones than ever before. But there is only one carrier that can deliver cards and gifts as reliably and in time for the holidays as Santa Claus and his team of reindeer: the United States Postal Service.
The USPS holiday campaign from McCann New York, titled 'Surprise Encounter' builds on a string of holiday efforts the brand has run during the past few years. This year’s TV spot depicts what happens when a USPS carrier and Santa Claus meet at the front steps of the same address. The two are first surprised to see each other, but proceed to silently and knowingly swap stories and tricks of the trade before moving on to the next house. It’s a meeting of equals who, despite having very different methods, take pride in their parallel journey to deliver packages to every home in time for the holidays.
The campaign will run on TV, print, radio, digital, social, PR, display media, mobile, and paid search.
Credits
Agency: McCann New York
Thomas Murphy, Co Chief Creative Officer
Sean Bryan, Co Chief Creative Officer
Chris Mitton, EVP, Executive Creative Director
Nir Refuah, EVP, Executive Technology Creative Director
EJ Lee, Creative Director
Joey Monteverde, Creative Director
Kevin Scher, EVP, Executive Business Director
Rik Koletar, VP, Account Director
Bill Powers, Account Supervisor
Mercedes Ward, Account Executive
Allegra Cook, Assistant Account Executive
Nathy Avira, Chief Production Officer
Donna McCracken, SVP Senior Integrated Producer
Anna Andreis, VP, Strategy Director
Collin Peters, Strategist
Production Company: Hungry Man
Director: Bryan Buckley
Editorial Company: Big Sky
Editor: Chris Franklin
Visual Effects Company: The Mill LA
Sound Mix: Joe O'Connell (Sonic Union)
