New York Lottery: Small Town by McCann New York
- Location:
In the latest take on New York Lottery’s 'How Would You Spend It?' campaign, 'Small Town' builds off of the original concept of showing how one New Yorker would spend his time if he won Cash4Life’s top prize of $1,000 a week for life.
Shot by director Noam Murro, the spot features footage of actual miniature buildings and props to tell the story of how one lucky winner uses his newly afforded time to revisit an old childhood hobby.
“Small Town” will run through the end of March, and is being supported by Cash4Life-specific radio, OOH, print and point of sale materials. The TV spot will be featured across New York State broadcast TV, as well as in cinemas and social media.
Credits
Client: New York Lottery
Agency: McCann New York
Creative:
Eric Silver, North American Chief Creative Officer
Sean Bryan & Tom Murphy, McCann New York Chief Creative Officers
Mat Bisher & Dan Donovan, Executive Creative Directors
Jason Ashlock & Dominick Baccollo, Creative Directors
Johan Leandersson, Senior Art Director
Andy Sciamanna, Senior Copywriter
Production:
Nathy Aviram, Chief Production Officer
Chance Bassett, VP Senior Producer
Eric David Johnson, SVP Executive Music Producer
Dan Gross, Music Producer
Natalie Hernandez, Business Manager
Account:
Scot Beck, Executive Account Director
Caroline Fuller, VP Account Director
Molly Vossler, Account Supervisor
Ellery Gitkin, Assistant Account Executive
Project Management:
Courtney Snead, Project Manager
Strategy:
Laura Frank, VP Strategy Director
Production:
Noam Murro @ Biscuit
Jeff McDougall, Executive Producer
Charlotte Woodhead, Producer
Editorial:
Work editorial
Neil Smith, Editor
Theo Mercado, Assistant Editor
Erica Thompson, Executive Producer
Christopher Delarenal, Producer
Conform/VFX:
MPC NY
Camila De Biaggi, Managing Director
Elissa Norman, Senior Producer
Alvin Cruz, Creative Director/VFX Supervisor
Marcus Wood, 3D/2D Lead:
Renato Carone, Michael Glen, Steinar Nedrebø, Amit Shukla, Manu PS, Joslin Job Mathew, Sriram P, Suhas Bjat, R Vignesh, Priyanka Day, 2D Team
Suhas Bhat, Sindhuja B, Sravan Kumar, Sreenivasa Aditya Yanamalachintala, Elangovan Ganeshan, 3D Team
Music:
Future Perfect
Composer: Victor Magro
Producer: John Connolly
Audio Mix:
Phil Loeb @ Heard City
Telecine:
Tom Poole @ Co3
Other Agencies Involved
Momentum – POS
UM – Media