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MGM: Universal Love by McCann New York

Client: MGM
Date: Apr 2018
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MGM Resorts International is promoting its properties as a place of love and acceptance with the album Universal Love, a collection of reimagined wedding songs for the LGBTQ community.

The compilation album, produced by MGM Resorts in conjunction with agency McCann, is an extension of MGM’s two decades of advocacy work with the LGBTQ community and the company’s desire to advance initiatives that unite humanity. In fact, the company states that for more than a decade before same-sex marriage was legalized, same-sex commitment ceremonies were performed at chapels at MGM Resorts properties.

Universal Love offers six newly recorded versions of iconic love songs that give same-sex couples a soundtrack for their own love stories and feature pronouns changed to reflect the world of LGBTQ relationships.

Bob Dylan is among the artists participating in this project, and the icon re-recorded ‘She’s Funny That Way’ as ‘He’s Funny That Way.’ The album features five additional artists: Kesha (‘I Need a Woman to Love Me’), St. Vincent (‘And Then She Kissed Me’), Benjamin Gibbard of Death Cab for Cutie (‘And I Love Him’), Kele Okereke of Bloc Party (‘My Guy’), and Valerie June (‘Mad About The Girl’).

Kesha’s accompanying video for ‘I Need a Woman to Love Me,’ directed by Lagan Sebert, sees Kesha on a journey to Vegas to officiate a same sex wedding. The wedding took place at the Bellagio in Las Vegas on March 26, the anniversary of the first same sex marriage license issued in the US. The couple in the video, Dani and Lindsay, were selected after they shared a heartfelt video showcasing their excitement to be married in Vegas. This wedding marked the third time Kesha had officiated a same-sex wedding.

Credits

Agency: McCann

Client: MGM Resorts International

Kesha 'I Need a Woman' Video Credits

Magic Seed Productions

Director: Lagan Sebert

Executive Producers: Sandra Sampayo, Brandon Bloch, Lagan Sebert

Casting: Jenny O’Haver

Editorial: Chris Franklin/ Big Sky Editorial

Color: Chris Ryan/ Nice Shoes

Audio: Rob Fielack/ Plush

Brand: MGM Resorts

Ad Agency: McCann NY

Wool and Tusk Music Production: Rob Kaplan – Executive Producer; Aaron Mercer – Executive Producer

Valerie June - Mad About the Girl

Vocals: The Village Studio

Producer: Matt Marinelli

Engineer: Matt Marinelli

Mastering Engineer: Fred Kevorkian

Instrumental: Storefront Music

Arranger: Andy Farber

Producer: John "Scrapper" Sneider

Track Engineered: Alex Fulton

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