Client: Mucinex
Date: Feb 2018
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On Monday, February 5, nearly 14 million employed Americans who plan to watch this year’s Super Bowl intend to call out of work in what historically has been the biggest “sick day” of the year. This phenomenon is not caused by a cold or cough, but perhaps a collective feeling of wanting to recover the day after the Big Game. Mucinex, gives a nod to this 'sick day' trend, #SuperSickMonday.

A recent survey commissioned by Mucinex and The Workforce Institute at Kronos Incorporated revealed that one in five employed Americans (19%) claimed they have previously missed work on the Monday after the Big Game. Additionally, 25% feel that the Monday after the Big Game should be considered a national holiday.

The tongue-in-cheek campaign kicked off this week with a teaser television creative and builds up to a post-game television commercial airing after the Super Bowl. The ad highlights #SuperSickMonday by depicting the letdown people experience after the Big Game. The Mucinex anti-hero, Mr. Mucus, represents the annoyance and misery that sickness brings, so he is naturally offended by people taking a 'sick day' when they’re not actually sick.


Agencies McCann New York/McCann Humancare

Tom Murphy & Sean Bryan / Co-Chief Creative Officers

Nathy Aviram / Chief Production Officer

Danielle Korn / Director Broadcast Production

Nic Howell / Group Creative Director

Geoff Bentz / Group Creative Director

Adam Koehler / Associate Creative Director

Mikey Harmon / Senior Art Director

Alexis Mead / Senior Producer

Dan Gross / Music Producer

John Danbeck / Group Account Director

Claire Hogan / Account Director

Lauren Galasso / Account Supervisor

Nick Hanlin / Account Executive

Katie Hildebrandt / Assistant Account Executive

Erica Yahr / Executive Strategy Director

Zulay Tomasiello / Group Strategy Director

Elissa Aguirre / Strategy Director

Jessica Yin / Experience Strategy Director​

Kimberly Kress / Director Talent Partnerships

Madeline McCarty / Business Manager


Production Company: Furlined, Inc.

Directors: Speck Gordon

DP: Martin Ruhe

EP: David Thorne



Shannon Alexander / EP

Pedro Lavin / Art Director

Scott Allen Thomas / Producer

Briana Franceschini / CG Lead


Cabin Edit

Graham Turner / Editor




Sonic Union/Engineer: Paul Weiss