Mucinex: #SuperSickMonday by McCann New York & McCann Humancare
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On Monday, February 5, nearly 14 million employed Americans who plan to watch this year’s Super Bowl intend to call out of work in what historically has been the biggest “sick day” of the year. This phenomenon is not caused by a cold or cough, but perhaps a collective feeling of wanting to recover the day after the Big Game. Mucinex, gives a nod to this 'sick day' trend, #SuperSickMonday.
A recent survey commissioned by Mucinex and The Workforce Institute at Kronos Incorporated revealed that one in five employed Americans (19%) claimed they have previously missed work on the Monday after the Big Game. Additionally, 25% feel that the Monday after the Big Game should be considered a national holiday.
The tongue-in-cheek campaign kicked off this week with a teaser television creative and builds up to a post-game television commercial airing after the Super Bowl. The ad highlights #SuperSickMonday by depicting the letdown people experience after the Big Game. The Mucinex anti-hero, Mr. Mucus, represents the annoyance and misery that sickness brings, so he is naturally offended by people taking a 'sick day' when they’re not actually sick.
Credits
Agencies McCann New York/McCann Humancare
Tom Murphy & Sean Bryan / Co-Chief Creative Officers
Nathy Aviram / Chief Production Officer
Danielle Korn / Director Broadcast Production
Nic Howell / Group Creative Director
Geoff Bentz / Group Creative Director
Adam Koehler / Associate Creative Director
Mikey Harmon / Senior Art Director
Alexis Mead / Senior Producer
Dan Gross / Music Producer
John Danbeck / Group Account Director
Claire Hogan / Account Director
Lauren Galasso / Account Supervisor
Nick Hanlin / Account Executive
Katie Hildebrandt / Assistant Account Executive
Erica Yahr / Executive Strategy Director
Zulay Tomasiello / Group Strategy Director
Elissa Aguirre / Strategy Director
Jessica Yin / Experience Strategy Director
Kimberly Kress / Director Talent Partnerships
Madeline McCarty / Business Manager
Production
Production Company: Furlined, Inc.
Directors: Speck Gordon
DP: Martin Ruhe
EP: David Thorne
Animation
Psyop
Shannon Alexander / EP
Pedro Lavin / Art Director
Scott Allen Thomas / Producer
Briana Franceschini / CG Lead
Editorial
Cabin Edit
Graham Turner / Editor
Music
CHROMA
Mix
Sonic Union/Engineer: Paul Weiss